Jr. Internet Marketing Specialist
On-site Harrisburg Full-time Mid-level Marketing (General)
Mid-level Marketing (General) role at webfx.com. Harrisburg · full-time · $50,000–$53,000 base.
SalaryStated by webfx.com
$50,000 – $53,000
Base salary for this role, in USD per year, as published in the posting.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Guide assigned clients with marketing advice and build relationships that support retention
- Create SEO, PPC, content, and CRO plans, then carry out related website updates
- Review campaign results in Google Analytics and RevenueCloudFX to refine strategies
- Research competitors and keywords, then run tests on usability and conversions
What you bring
- Bachelor’s degree in any field, or graduation within the coming year
- Academic record with a GPA of at least three point four
- Some previous work experience, including part-time work, summer employment, or an internship
- Strong written and spoken communication, customer service, presentation, research, and analytical abilities
- Professional, dependable, self-directed approach with an interest in learning and solving problems
Who this fits
You’ll suit this role if you’re starting your marketing career, enjoy client communication, and can combine creative thinking with data analysis. The job is fully onsite at the Harrisburg, Pennsylvania campus. WebFX provides foundational training, so related marketing experience is not required.
From the employer
About the Role
WebFX is seeking an entry-level candidate for our Marketing team! Our ideal candidate has a bachelor's degree (or will soon have one!), a track record of strong academics, and is excited about all things marketing and client relationship-building. Related experience is awesome to have, but never required - we'll train you on everything you need to know.The Qualifications: Who You Are
Education:- A Bachelor's Degree: All majors welcome!
- GPA: 3.4 or above
- Prior experience working, in any field (for example: a part-time job, summer job, internship, etc)
- Strong verbal and written communication skills
- Customer service experience (in any industry)
- Presentation skills
- Analytical and research skills
- Digital marketing experience (a bonus!)
- Copywriting for the web experience (a bonus!)
- Excel/Google Suite
- Google Analytics
- Basic HTML
- You're interested in the web, and like keeping up with new technology
- You're professional, dependable, and self-motivated
- You take pride in your work and always strive for high-quality results
- You work with urgency and enjoy getting things done
- You're proactive when it comes to solving problems
- You're a lifelong learner, and are always looking to stretch and grow your skills
- You love thinking both creatively and analytically, and love using data to make decisions
The Job Responsibilities: What You'll Learn to Do
Communicate with Clients (About 40% of your day)- Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals
- Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate
- Create and execute data-driven SEO strategies and optimizations for your clients
- Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients
- Plan content strategy and build outlines for our team of copywriters
- Manage the planning and execution of CRO projects, and recommend CRO best practices for clients
- Perform light editing in the backend of client websites to correct errors and implement content
- Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports
- Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings
- Conduct industry research such as competitor analysis and keyword research
- Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly
The Benefits: What You'll Get
Comprehensive, On-the-Job Training and Career Development- Initial "career kickstart" training to learn foundational hard skills over the first few months on the job
- Ongoing advanced training sessions from industry experts as you progress further in your role
- Regular team Lunch-and-Learns in our on-site training amenities
- All our Jr-level roles represent the first step on an upward promotional path within WebFX
- Merit-based promotions are abundant for new team members who meet or exceed performance metrics
- Regular 1-on-1 check-ins with a manager to support career growth
- Digital Marketing Specialist
- Digital Marketing Analyst
- Digital Marketing Consultant
- Lead Internet Marketing Consultant
- Sr. Internet Marketing Consultant
- This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.
- $50,000 - $53,000 (potentially higher based on work experience)