Jr. Digital Marketing Coordinator
On-site Harrisburg Full-time Mid-level Digital Marketing
Mid-level Digital Marketing role at webfx.com. Harrisburg · full-time · $50,000–$53,000 base.
SalaryStated by webfx.com
$50,000 – $53,000
Base salary for this role, in USD per year, as published in the posting.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll advise assigned clients and build lasting relationships through regular communication
- You’ll create SEO, PPC, content, and CRO plans, then help carry them out
- You’ll make light website edits and use analytics to improve client marketing efforts
- You’ll report on campaign results and adjust strategies using audience and market data
- You’ll research competitors and keywords, then run tests to recommend effective changes
What you bring
- A bachelor’s degree in any major, or plans to complete one soon, with a GPA of at least three point four
- Work experience in any field, such as a job, internship, or summer role
- Strong verbal and written communication, presentation, customer service, analytical, and research abilities
- Professionalism, dependability, self-direction, initiative, and a commitment to high-quality work
- Interest in the web and new technology, with digital marketing, web copywriting, Excel, Google Suite, Google Analytics, or basic HTML as advantages
Who this fits
You’ll suit this entry-level role if you have strong communication, curiosity about digital marketing, and enjoy combining creative thinking with data. You’ll work fully in-office at WebFX’s Harrisburg, Pennsylvania campus. Related digital marketing experience is not required because the company provides training.
From the employer
About the Role
WebFX is seeking an entry-level candidate for our Marketing team! Our ideal candidate has a bachelor's degree (or will soon have one!), a track record of strong academics, and is excited about all things marketing and client relationship-building. Related experience is awesome to have, but never required - we'll train you on everything you need to know.The Qualifications: Who You Are
Education:- A Bachelor's Degree: All majors welcome!
- GPA: 3.4 or above
- Prior experience working, in any field (for example: a part-time job, summer job, internship, etc)
- Strong verbal and written communication skills
- Customer service experience (in any industry)
- Presentation skills
- Analytical and research skills
- Digital marketing experience (a bonus!)
- Copywriting for the web experience (a bonus!)
- Excel/Google Suite
- Google Analytics
- Basic HTML
- You're interested in the web, and like keeping up with new technology
- You're professional, dependable, and self-motivated
- You take pride in your work and always strive for high-quality results
- You work with urgency and enjoy getting things done
- You're proactive when it comes to solving problems
- You're a lifelong learner, and are always looking to stretch and grow your skills
- You love thinking both creatively and analytically, and love using data to make decisions
The Job Responsibilities: What You'll Learn to Do
Communicate with Clients (About 40% of your day)- Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals
- Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate
- Create and execute data-driven SEO strategies and optimizations for your clients
- Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients
- Plan content strategy and build outlines for our team of copywriters
- Manage the planning and execution of CRO projects, and recommend CRO best practices for clients
- Perform light editing in the backend of client websites to correct errors and implement content
- Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports
- Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings
- Conduct industry research such as competitor analysis and keyword research
- Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly
The Benefits: What You'll Get
Comprehensive, On-the-Job Training and Career Development- Initial "career kickstart" training to learn foundational hard skills over the first few months on the job
- Ongoing advanced training sessions from industry experts as you progress further in your role
- Regular team Lunch-and-Learns in our on-site training amenities
- All our Jr-level roles represent the first step on an upward promotional path within WebFX
- Merit-based promotions are abundant for new team members who meet or exceed performance metrics
- Regular 1-on-1 check-ins with a manager to support career growth
- Digital Marketing Specialist
- Digital Marketing Analyst
- Digital Marketing Consultant
- Lead Internet Marketing Consultant
- Sr. Internet Marketing Consultant
- This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.
- $50,000 - $53,000 (potentially higher based on work experience)