Digital Marketing Manager
Cresta Open · verified Jul 30, 2026 Mid-level Digital Marketing role at Cresta. Remote, United States · full-time · $100,000–$165,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run and fine-tune global paid media campaigns spanning LinkedIn, Google, Meta and newer ad channels
- Handle campaigns start to finish: audiences, setup, creative testing, bidding, budgets and analysis
- Watch spend and pacing against pipeline targets, catching risks early and shifting tactics
- Team up with Creative on ad assets and keep testing fresh messaging and formats
- Bring performance findings and next steps to marketing leaders and executives
What you bring
- Three or more years running paid media or digital programs in B2B SaaS or fast-growing tech
- Direct hands-on work in LinkedIn Ads, Google Ads and other paid platforms
- A history of optimizing toward pipeline, revenue and ROI rather than clicks or lead counts
- Comfort with analytics tools like GA4 or Looker, plus CRM and automation such as Salesforce and HubSpot
- Curiosity about applying AI tools to sharpen execution and efficiency
Who this fits
This suits a hands-on paid media practitioner who thrives on a small growth team where campaigns tie directly to pipeline and revenue. You should be comfortable juggling many priorities at a fast pace and collaborating across demand gen, content, creative, sales and ops. The role is fully remote within the United States. Base pay runs from $100k to $165k plus equity and benefits.
From the employer
Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
Role Overview
We're looking for a hands-on Digital Marketing Manager to own and scale our global paid media programs across LinkedIn, Google, Meta, and emerging channels. In this role, you'll drive campaign execution from strategy through optimization, partner closely with Creative and Marketing Ops, and use AI-powered workflows to help Cresta reach the right buyers more efficiently. You'll join a lean growth team where your work directly influences pipeline and revenue.
Responsibilities
- Own day-to-day execution and optimization of global paid media campaigns across LinkedIn, Google, Meta, and emerging advertising channels
- Plan, launch, and optimize campaigns end-to-end, including audience strategy, campaign setup, creative testing, bidding, budgeting, and performance analysis
- Monitor campaign pacing against budget and pipeline goals, proactively identifying risks and adjusting strategy to maximize performance
- Partner closely with Creative to develop high-performing ad creative and continuously test new messaging, formats, and concepts
- Leverage AI tools and audience enrichment platforms such as Clay to improve targeting, automate workflows, and increase team efficiency
- Partner with Marketing Operations to ensure accurate conversion tracking, attribution, and pipeline reporting
- Analyze campaign performance and present actionable insights and recommendations to marketing leadership and executive stakeholders
- Evaluate new advertising channels, formats, and growth opportunities to keep Cresta ahead of changing buyer behavior
- Collaborate cross-functionally with Demand Generation, Content Marketing, Creative, Sales, and Marketing Operations to execute integrated campaigns
Qualifications
- 3+ years of experience managing paid media or digital marketing programs within B2B SaaS or high-growth technology companies
- Hands-on experience managing campaigns across LinkedIn Ads, Google Ads, and other paid media platforms
- Proven track record optimizing campaigns against pipeline, revenue, and ROI goals—not just traffic or lead volume
- Experience managing campaign budgets, reporting performance, and making data-driven optimization decisions
- Strong analytical skills with experience using reporting and analytics tools such as GA4, Looker, or similar platforms
- Experience working with CRM and marketing automation platforms such as Salesforce and HubSpot
- Strong project management and cross-functional collaboration skills with the ability to manage multiple priorities in a fast-paced environment
- Curiosity and enthusiasm for using AI tools to improve marketing execution, experimentation, and operational efficiency
Preferred Qualifications
- Experience launching or scaling new paid acquisition channels
- Experience using Clay or similar audience enrichment and GTM tools
- Experience working at an AI-native or high-growth startup
- Familiarity with account-based marketing (ABM) strategies and enterprise B2B buying journeys
- Experience partnering closely with Creative teams to develop high-performing paid advertising assets
Perks & Benefits
We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Flexible PTO to take the time you need, when you need it
- Paid parental leave for all new parents welcoming a new child
- Retirement savings plan to help you plan for the future
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- In-office meal program and commuter benefits provided for onsite employees
Compensation at Cresta
Cresta's approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
Compensation for this position includes Base Salary + Equity.
Base Salary Range: $100k - $165k base.
Actual base salary will be determined based on candidate-specific factors including experience, skills, and location, as well as applicable local pay requirements. Your recruiter can provide additional details. Total compensation also includes a comprehensive benefits package for you and your family.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting communications will come from an @cresta.ai email address. If you receive outreach from another source claiming to represent Cresta, please disregard it. If you are ever unsure whether you've been contacted by an official Cresta employee, please reach out to recruiting@cresta.ai.