Campaign Manager - Database Marketing
At a glance
Mid-level Campaign Management role at Wam Iabkey. United Arab Emirates · full-time.
Pay not stated Campaign Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Build and check campaign audiences, verifying targeting rules, audience sizes, suppressions, and exclusions before handoff
- Turn model results, customer segments, and business rules into campaign criteria, then coordinate their technical execution
- Run the daily, weekly, and monthly campaign schedule, keeping delivery on track and resolving targeting or data problems
- Answer Gaming Operations questions and prepare structured, documented datasets for post-campaign analysis
- Coordinate campaign needs, timing, and test audiences with loyalty marketing, player development, revenue management, F&B, and Data Science
What you bring
- A bachelor’s degree in business analytics, CRM marketing, or a related discipline
- At least four years in business analytics, database marketing, campaign operations, or comparable work
- Practical SQL experience and a solid grasp of gaming measures such as ADT, Theo, Coin-In, Win, and reinvestment
- Strong quality-checking skills and the ability to run several campaigns against tight deadlines
Who this fits
This manager role suits someone who is detail-focused and comfortable turning analytical inputs into accurate campaign execution. Gaming experience is preferred.
From the employer
About Wynn Al Marjan Island:
On schedule to open in the United Arab Emirates in 2027, Wynn Al Marjan Island has been created as an opulent and entertaining beachside destination for discerning guests to play and relax. Located less than 50 minutes from Dubai International Airport, this integrated resort offering 1,530 rooms and suites, 22 restaurants and lounges, a theatre, nightclub, and five-star spa is currently under construction on a picturesque island that gracefully curves into the Arabian Gulf.
About the Position:
Wynn Al Marjan Island is currently seeking a Campaign Manager - Database Marketing to join the resort’s Database Marketing team.
The primary duties and responsibilities of this role are:
Manage the full operational lifecycle of campaigns, from audience selection and data extraction to deployment handoff
Build, validate, and deliver campaign audiences, ensuring accuracy in targeting logic, volumes, suppressions, and exclusions
Translate predictive model outputs, segmentation frameworks, and business rules into actionable campaign criteria
Maintain and execute campaign calendars (daily, weekly, monthly), ensuring all deadlines are met consistently
Lead accurate analytical responses to inquiries from Gaming Operations.
Monitor campaign execution and proactively identify and resolve issues (e.g., targeting errors, missing data, inconsistencies)
Operationalize Data Science models, ensuring campaigns align with strategic objectives and player value segmentation
Support post-campaign analysis by delivering clean, structured datasets and maintaining proper documentation
Partner closely with Gaming Loyalty Marketing, Player Development, Revenue Management, and F&B teams to align campaign requirements and timelines
Support testing strategies (A/B testing, control groups) through accurate audience setup and execution
Act as the key operational liaison between Marketing and Data Science, ensuring seamless translation of business needs into technical execution
About You:
The ideal candidate for this position will have the following experience and qualifications:
Bachelor’s degree in Business Analytics, CRM Marketing, or a related field
4+ years of experience in business analytics, database marketing, campaign operations, or similar roles (gaming experience preferred).
Strong understanding of gaming performance metrics (ADT, Theo, Coin-In, Win, reinvestment)
Hands-on experience with SQL, knowledge of Python is a plus.
Exceptional attention to detail with strong quality assurance (QA) capabilities
Proven ability to manage multiple campaigns simultaneously in a fast-paced, deadline-driven environment
Strong communication skills, with the ability to translate complex analytical inputs into clear operational execution
Highly organized, reliable, and process-driven, with a focus on accuracy, consistency, and scalability
About Wynn Al Marjan Island’s Benefits:
We offer an attractive salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer an excellent leave policy, a healthcare package and as well as incentive programs, and other employee benefits. The result is a package that makes this role highly attractive to outstanding applicants seeking a career with Wynn Resorts, among the most renowned and celebrated brands in the global hospitality industry.
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