Performance Marketing Manager
Mid-level Performance Marketing role at Vouched. Remote, United States · full-time · $180,000–$200,000 OTE.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll launch, run, and refine paid programs across Google Ads, LinkedIn, YouTube, X, and Reddit yourself
- You'll create forms, destination pages, and campaign materials without waiting on design or development support
- You'll maintain reliable tracking and attribution, then give leadership precise performance reporting
- You'll adapt company messaging into paid programs for different customer segments with the content lead
- You'll test ads, keywords, bids, and page versions while managing CAC, ROAS, and lead goals
What you bring
- You bring at least five years of hands-on work setting up, bidding on, and optimizing performance campaigns
- You can independently own a channel from launch through measurement without a large support team
- You've built pages, forms, templates, and dashboards with HubSpot or a comparable platform
- You combine careful measurement and attribution with strong analysis, creative judgment, and clear communication
- You've converted leads across several customer segments or verticals and worked with content or creative partners
Who this fits
You'll thrive as a hands-on builder who wants direct control of a performance channel and takes accuracy seriously. This role suits someone comfortable working independently across execution, creative testing, reporting, and budget management. The position is remote, but you must live in the United States and have US work authorization.
From the employer
Vouched builds identity verification infrastructure that helps organizations know who they're dealing with - whether that's a patient, a financial customer, an online shopper, or an AI agent acting on someone's behalf. As identity verification needs expand beyond people to include autonomous agents, Vouched is at the center of defining what trust looks like next.
About the Role
We're looking for a hands-on Performance Marketing Manager to set up, run, and optimize paid search and ads from the ground up including Google Ads, LinkedIn paid campaigns, YouTube, X, Reddit. You'll own the full loop: building the campaign, building the landing page it points to, and reporting exactly how it performed. This is a builder's role for someone who wants full control over their channel and takes real pride in the accuracy of their numbers.
What You'll Do
- Personally set up, manage, and optimize all performance marketing campaigns — no outsourcing the execution
- Build landing pages, forms, and other digital campaign assets independently, without relying on design or dev resources to get a campaign live
- Report on campaign performance and results with precision — clean tracking, accurate attribution, and numbers leadership can trust
- Partner with the content lead to translate company messaging into paid campaigns that convert, tailored across our core customer segments
- Use HubSpot (or an equivalent platform) to build landing pages, campaign templates, and performance dashboards
- Continuously test creative, keywords, bidding strategy, and landing page variants to improve conversion efficiency and lower cost per lead
- Manage the performance marketing budget against CAC, ROAS, and lead-conversion targets
- Present clear, regular performance updates to marketing and executive leadership
Requirements
- 5+ years of experience running performance marketing campaigns hands-on, including setup, bidding, and optimization
- Proven ability to work independently — comfortable owning a channel end to end without a large supporting team
- Hands-on experience building landing pages and campaign assets in HubSpot or a comparable marketing platform
- Meticulous approach to reporting: strong instincts for tracking, attribution, and presenting results clearly and accurately
- Experience collaborating with content or creative partners to turn messaging into high-converting campaigns
- Track record driving lead conversion across multiple customer segments or verticals
- Strong analytical skills paired with genuine creative judgment
- Excellent written and verbal communication skills
Nice to Have
- Experience marketing to buyers in healthcare, fintech, or eCommerce
- Familiarity with agentic AI, identity verification, fraud, trust & safety, or compliance-driven markets
- Experience at an early- or growth-stage B2B SaaS company
Benefits
- Equity compensation
- Remote-first environment
- Flexible PTO and 11+ annual company holidays
- 401k
- Medical, dental, and vision coverage
- Wellness benefits (EAP, LifeHealth Online, One Medical, Perkpot)
- Paid parental leave
- Pay scale: $180k-$200k OTE
Vouched is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive team.
This is a remote role - however, you must be based in the US (US work authorization required)
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