Growth Strategy & Ad Monetization Manager
At a glance
Mid-level Growth Marketing role at Voodoo. Paris · full-time · no salary stated · we estimate €55,000–€60,000.
Voodoo has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Track ad revenue across games and apps, using ARPDAU, fill rate, eCPM, LTV and ad engagement to find improvements
- Turn findings on waterfall setup, bidding, pricing and demand sources into actions with measurable revenue effects
- Work with engineering on mediation, testing systems and auctions, and run experiments to improve yield and long-term LTV
- Assess new ad networks, bidding partners and formats, while factoring in privacy, platform rules and auction changes
- Break complex monetization work into projects, align product, UA, data and creative teams, and build performance dashboards
What you bring
- A master’s degree from a leading engineering or business school, including a Programme Grande Ecole qualification
- Three to six years in a demanding setting such as a startup, strategy consulting or investment banking
- Strong analytical curiosity and motivation to take ownership of work with meaningful impact
Who this fits
This role suits an analytical candidate moving from an advisory or similar background into direct ownership of ad monetization performance. It is based onsite in Paris.
From the employer
About Voodoo
Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.
Team
Our Growth team is a transversal entity aiming to maximize and deliver the potential of any mobile product. It combines user acquisition, creative content production, monetization, and the tech capabilities required to turn applications into global hits. With over 150 experts, we operate at the forefront of mobile marketing and ad tech across various types of games and consumer apps.
Role
We are looking for a Growth Strategy & Monetization Manager to join the Ad Monetization team. You will work directly on revenue-critical topics, combining strategic thinking, data-driven analysis, and operational execution to improve performance across millions of daily users. This role is ideal for someone with a consulting or analytical background who wants to move from advising to owning a € multi-hundred-million revenue engine.
Drive revenue Performance
Own ad monetization performance across a portfolio of games and apps
Analyze revenue drivers such as ARPDAU, fill rate, eCPM, LTV, and ad engagement
Identify structural improvement levers across waterfall configuration, in-app bidding, pricing strategy, and demand diversification
Translate analysis into concrete action plans with measurable revenue impact
Optimize the ad tech stack
Work closely with engineering to improve mediation setup, experimentation frameworks, and auction dynamics
Structure and lead A/B tests to maximize yield and long-term LTV
Evaluate and integrate new ad networks, bidding partners, and ad monetization formats
Anticipate ecosystem shifts in privacy, platform policies, and auction mechanics
Lead high-impact projects
Structure ambiguous ad monetization challenges and break them into actionable workstreams
Coordinate with product, UA, data, and creative teams to align ad monetization with user experience and growth strategy
Build scalable processes and dashboards to professionalize performance tracking
Contribute to long-term ad monetization strategy and revenue diversification initiatives
Act as a business owner
Operate with full visibility on revenue performance
Take ownership of initiatives end-to-end, from diagnosis to implementation
Influence key decisions impacting millions in annual revenue
Profile
Master’s degree from a top engineering or business school (Programme Grande Ecole).
You have 3-6 years of experience in a fast-paced environment (start-up, strategy consulting, investment banking, etc.)
You are curious, highly analytical, and passionate about having an impact, whatever’s thrown your way
You wish to work in an environment that values candor, freedom, and responsibility
Nice to have:
You can run your own SQL queries
You have experience in gaming or performance marketing
You are fluent in English and French
Benefits
Competitive salary
Premium healthcare (SideCare) for you and your family 100% borne by Voodoo
Swile Lunch voucher
Gymlib (100% borne by Voodoo)
Wellness activities in our Paris office
Flexible vacation policy
Remote days
Child daycare facilities (Les Petits Chaperons rouges)
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