Marketing Specialist_VW PKW (f / m / d)

Volkswagen volkswagen-group.com Open · verified Sep 19, 2026

Kyiv Mid-level General Marketing

Mid-level General Marketing role at Volkswagen. Kyiv.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll monitor market information and competitor activity to guide Volkswagen marketing work
You'll help build marketing strategies, execute them, and measure their impact
You'll support monthly and annual budget planning and delivery
You'll select agencies, oversee dealer marketing, and assess its performance
You'll manage digital channels, test vehicles, media contacts, and management reports

What you bring

You have a university degree in economics or marketing
You bring at least two years in automotive, plus marketing planning and event experience
You have upper-intermediate English, a category B license, and advanced MS Office skills
You combine collaboration, clear communication, analytical thinking, and project management
You care about cars and understand basic automotive technology

Who this fits

You'll suit a hands-on marketer who can manage daily execution, digital channels, campaigns, agencies, and dealer activity. The role is based in Kyiv and offers hybrid work. It also includes contact with media representatives, opinion leaders, dealers, agencies, management, and headquarters.

From the employer

Porsche Ukraine LLC, a subsidiary of Porsche Holding Salzburg, is an importer of Volkswagen, Volkswagen Commercial Vehicles, Audi, SEAT and CUPRA brands. The company imports cars and spare parts to Ukraine, sells products of the Group's brands and provides warranty and service services through an authorised dealer network in accordance with international Volkswagen standards.

Brief Role Description

As a Marketing Manager, you are responsible for executing activities enhance brand awareness, foster customer engagement, and support sales efforts. You create and manage content, coordinate campaigns, and analyze performance to ensure effectiveness and alignment with business goals. The role requires a solid understanding of digital tools and techniques, with a focus on hands-on execution and the day-to-day management of marketing tasks.

Possible Tasks within this Role

• Analysis of the market-relevant information including constant monitoring of competitive environment.
• Co-establishing marketing strategies, their realization and measurement of the effectiveness.
• Co-creation and co-execution of the monthly and annual marketing budgets.
• Selection and cooperation with the marketing agencies.
• Approving, analyzing, counselling and controlling dealer marketing activities.
• Preparation of the reports for the management and headquarters.
• Management of test vehicles fleet, cooperation with media representatives and opinion leaders.
• Maintenance of the brand homepage and social media accounts.

Qualification requirements

• University degree in Economics, Marketing.
• Passion for cars and understanding of basic automotive technology.
• Foreign language competence: English (upper intermediate level).
• Experience in automotive branch: no less than 2 years preferred.
• Experience in marketing planning and event management.
• Driving license (category B).
• Advanced in MS Office.
• Strong collaborator with excellent verbal and written communication skills.
• Excellent project management skills.

Skills

Analytical Thinking
Communication Skills
Content Marketing
Continual Improvement Process
Continuous Learning
Creativity
Decision-making Skills
Digital Marketing
Marketing Campaign Management
Problem Solving
Social Media Marketing
Web Analytics

Your benefits:

Formal employment from the first working day, paid vacation and paid sick leave.
Medical insurance.
Language courses.
Hybrid work.
Meals compensation.
Opportunities for personal and professional growth.