Brand Management Back-office Specialist
Verona Mid-level Brand Marketing
At a glance
Mid-level Brand Marketing role at Volkswagen. Verona.
Pay not stated Brand Marketing salary
RoleBrand Marketing
SeniorityMid-level
LocationVerona
PostedOct 6, 2026 · 1d ago
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Help deliver financial campaigns, coordinating with other offices on portfolio-management products
- Set up financial offers and test them, then prepare the legal disclaimers for advertised deals
- Track campaign checks and progress, and gather Field Force feedback on current offers
- Forecast delivery and order penetration by channel and financial product, and review campaign budgets and spend
- Support local and international projects, meeting materials, and general business reports
What you bring
- You hold a bachelor’s degree and can carry out advanced business analysis
- You have strong working knowledge of Excel and PowerPoint
- You can work in English
Who this fits
This mid-level role suits someone who combines analytical work with coordination and campaign support. Business travel is part of the role.
From the employer
Description
The task of the Brand Management Back-office Specialist is to support the Brand Manager in her/his activities and in managing the relation with the brands of the VW Group and the internal FS stakeholders.
Role and duty – core business
The Brand Management Back-office responsibilities are:
- Support the development and implementation of Financial campaigns, interacting with other offices for portfolio management products;
- Configuration of the financial offer with a specific focus on the testing phase;
- Preparation of the legal disclaimers for the advertised offers;
- Follow the control phase and monitor the progress of campaigns;
- Collect and analyze the needs of the Field Force regarding the offers in place
- Forecast analysis regarding the penetration rate on deliveries and incoming orders for channel and financial product;
- Support on budgeting and spending analysis related to the campaign business;
- Support the Brand Manager in the development and implementation of international and local projects / growth plans (e.g. GO2025 Plans, new model launches, etc.);
- Support the Brand Manager in preparing presentations and other relevant documentation used in meetings, etc.
- Reporting preparation and development (e.g. General Business Reporting).
Competences
- Bachelor Degree;
- Advanced capacity in business analysis;
- Excellent knowledge of Excel and PowerPoint;
- Knowledge of SAS System and Power BI as a plus;
- Avaiable to business travelers
Personal flairs
- Good relational and analytical skills;
- Proactivity and problem solving attitude;
- Focused on achieving the goal;
- Stress management
- English required
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