AGM-Postpaid Specialist Marketing
At a glance
Mid-level General Marketing role at Vodafone Idea. Ahmedabad.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Grow the postpaid customer base and revenue in line with business direction
- Raise postpaid customer NPS and capture more category share through MNP
- Help sales generate new additions by putting strong go-to-market plans into action
- Use consumer and competitor signals to inform insights and proposition development
What you bring
- Consumer marketing experience spanning sales and distribution, including ownership of a sales territory
- An MBA from a tier one or tier two school plus two to five years of experience
- Skill in interpreting customer behavior and feedback to produce usable market insights
- Working knowledge of digital media choices, SEO, performance marketing, and media ROI
- Strong collaboration skills and comfort working in ambiguous, unstructured settings
Who this fits
You’ll suit a postpaid marketer who can connect consumer insight with sales execution and revenue growth. The role is based in Ahmedabad and calls for cross-functional work in an ambiguous, unstructured environment.
From the employer
Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.
Role
Postpaid Marketing Specialist
Job Level/ Designation
AGM Postpaid Marketing
Function / Department
Marketing / Cluster / M2
Location
Ahmedabad
Job Purpose
Manage and grow Post paid Base and Revenue and deliver share growth .
Key Result Areas/Accountabilities
- Deliver Base growth as well as Revenue outcomes as per DB.
- Deliver NPS leadership for Post paid consumers.
- Drive preference to win incremental share from Post paid consumers in the category – MNP.
- Aid Sales to drive incremental; new adds thru strong GTM deployment.
- Understand consumer trends and competition landscape to aid insights and proposition development.
Core Competencies, Knowledge, Experience
- Understand consumers and emerging consumer trends and consumer buying behavior.
- Have the ability to sift through consumer speak and generate insights to build a comprehensive GTM, aid proposition development etc.
- Digital landscape , choice of media vehicles to impact consideration and choice. SEO, Performance Marketing.
- Clear understanding of ROI on Media outlays.
- Strong Cross functional skills and ability to work with ambiguity and unstructured environments is a requirement
Must have technical / professional qualifications
Consumer Marketing experience with Sales and Distribution - Should have managed a sales Territory.
MBA from a tier 1/2 school is essential with 2 – 5 years of experience
Vodafone Idea Limited (formerly Idea Cellular Limited)
An Aditya Birla Group & Vodafone partnership
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