ICT Solutions Marketing Lead

Vodafone vodafone.com Open · verified Sep 17, 2026

Cairo Senior General Marketing

Senior General Marketing role at Vodafone. Cairo.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll lead industry-focused digital transformation plans using market research, global benchmarks, and Vodafone's solution portfolio
You'll turn customer needs and behavior insights into business product and solution design, pricing, and development
You'll build go-to-market plans with communications and engagement strategies that support adoption and market reach
You'll align product, sales, marketing, and customer service teams around go-to-market execution
You'll run enterprise customer demos and promote events within the broader B2B marketing strategy

What you bring

You have a bachelor's degree in business, marketing, or a related discipline; a master's is an advantage
You bring five to six years in B2B marketing, go-to-market strategy, or digital transformation
You know telecom, ICT, or technology solutions and can use data-driven marketing, CRM, and analytics tools
You communicate well and manage stakeholder relationships effectively

Who this fits

This suits a senior marketer who can connect customer insight, digital transformation, go-to-market planning, and cross-functional execution. The role is based in Cairo, Egypt and includes visits with Vodafone Enterprise customers in the Innovation Lab.

From the employer

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What you’ll do

Lead the execution of industry-based digital transformation plans at Vodafone, integrating market studies, global benchmarks, and leveraging our extensive solution portfolio.
Passionate about understanding customer needs and behaviors to provide crucial insights for the design, pricing, and development of business products and solutions.
Designing Go-to-Market plans for products and solutions, with a focus on defining communication and engagement strategies to drive adoption and market penetration.
Collaborating closely with cross-functional teams including product management, sales, marketing, and customer service to ensure alignment and successful execution of go-to-market strategies
Continuously monitoring market trends, competitive landscape, and customer feedback to refine go-to-market approaches and optimize business outcomes.
Developing strong relationships with key stakeholders internally and externally to drive collaboration and achieve business objectives.
Conducting Customer Visits to VF Enterprise customers in the Innovation Lab, by walking them through live demos of VF’s portfolio of solutions
Plan and promote events in line with the overall B2B marketing strategy and priorities.

Who you are

Bachelor’s degree in business, Marketing, or related field (Master’s a plus).
5-6 yrs of proven experience in B2B marketing, GTM strategy, or digital transformation.
Strong knowledge of telecom, ICT, or technology solutions.
Proficiency in data-driven marketing tools, CRM, and analytics platforms.
Excellent communication and stakeholder management skills.

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.