Base Growth Strategy Lead-Fixed Squad (11-Months Fixed Term Contract)
At a glance
Senior Growth Marketing role at Vodafone. Istanbul.
Pay not stated Growth Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the fixed-base growth plan around customer satisfaction, revenue, lifetime value, activity, and retention
- Choose target groups and journeys, then coordinate offers, channels, and required decision-architecture work
- Build personalized customer journeys in Pega and use real-time triggers to increase engagement and reduce disconnections
- Study customer behavior, find growth opportunities, and run A/B tests to improve squad performance
- Lead retention, recommitment, and upsell journeys while working with stakeholders in an agile squad
What you bring
- A business, industrial engineering, economics, or similar engineering degree
- At least four to five years in telecommunications marketing or commercial roles
- Commercial judgment to identify marketing and sales opportunities, backed by strong analytical and delivery skills
- Fluent written and spoken English and Turkish, with communication skills for close stakeholder collaboration
- Pega experience is useful, though not required
Who this fits
You’ll suit a senior marketer or commercial professional from telecommunications who is comfortable with data-led customer journeys, testing, and cross-functional squad work. The role is based in Istanbul, Türkiye, and runs as an eleven-month fixed-term contract. You’ll need to adapt across marketing, commercial, and channel responsibilities when the squad requires it.
From the employer
Join Us
At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.
What you’ll do
Building and executing journey strategy thru identifying target customer, channel and when/where to reach that customer with which offer of base growth activities in the Squad. Purpose of the Fixed Growth Squad is to drive value growth by providing a commercial ready base, boost managed migrations and retain customers thru recommitment, in contract retention, upsell, contracting activities with insight and data driven strategy yet assure a sustainable customer base .
*****This position is a fixed-term role with a duration of 11 months.
• Lead the Fixed Base Marketing strategy management, organize customer base actions aiming to achieve superior customer satisfaction, maximize revenues by increasing and sustaining customer lifetime, activity and value.
• Defines target group (who) and customer journey in MCCM (how), working closely with Big Data and commercial lead to define offers (what) and channel lead to define channel orchestration (where), as well as decision architects to make sure relevant developments are made. Role works closely with decision architects, marketing & commercial & channel leads.
• Designing personalized and data-driven journeys in Pega (MCMM), reduce customer disconnection with better customer engagement and activity.
• Lead the real time trigger and roadmap aiming to maximise real time engagement with our customers finding relevant best network experience triggers.
• Deep dive understanding of customer behaviors & business needs to improve squad KPIs and to build seamless experience in a horizantal approach.
• Uncovering potential growth areas and conducting A/B tests to optimize core activities.
• Trying new technologies and services, explores digital opportunities to boost digital experience and engagement
• Improve, monitor and maintain journey strategy aiming to maximise customer lifetime value with AI driven data approach
• Main operations are Incontract Retention, Recommitment, Upsell commercial journeys for residential base customers.
• Effective stakeholder management of key business relationships
• Work in harmony with agile practices & get ready to own different responsibility within Squad.
Who you are
• BSc. degree in business administration, industrial engineering, economics or similar fields of engineering
• Has a strong commercial mindset, ability to define marketing and sales opportunities
• Have min 4-5 years experience in Telecommunication sector at marketing and/or commercial roles
• Highly proactive, have a strong can-do attitude
• Ambitious & competitive professional with high personal drive & leadership attitudes
• Strong analytical skills, results-driven and delivery-focused
• Pega knowhow is a plus
• Flexible on taking responsibility of other roles (commercial, marketing, channel) where needed to build a collaborative team environment and ensure team commitments are met on time and with high quality
• Strong written, verbal communication skills & interpersonal skills both in English and Turkish
• Resilient while working in competitive & rapidly changing environments
• Comfortable in problem solving & decision making
• Good team player, have social skills that enables collaboration closely and easily with core team members and stakeholders
*****This position is a fixed-term role with a duration of 11 months.
Not a perfect fit?
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.
What's in it for you
We like to keep them flexible:
• Vflexy: Flexible Benefits Program
• Hybrid working kit
• Ergonomic kit allowance
• Digital meal voucher
• Flexible transportation allowance.
• Employee assistance hotline & counselling
• Comprehensive and flexible private health insurance
• Discounted price deals for wide range of products & services
Plus, plenty more to enjoy!If you want to know more about us and what we do, then visit our website: www.vodafone.com.tr
https://www.vodafone.com.tr/insan-kaynaklari
Instagram: https://www.instagram.com/vodafonekariyer/
Youtube: https://www.youtube.com/user/VFTurkiye
Data Privacy
By applying for this job, you accept the Vodafone Privacy Policy. Please visit Privacy Policy web page at https://careers.vodafone.com/privacy-policy/turkey/ for further details.
Who we are
We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.
Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.
If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.
Together we can.
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