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Product & Solutions Marketing Manager - Integrated Marketing

Vizient Open · verified Sep 10, 2026
3 Locations Full-time Manager General Marketing

Mid-level General Marketing role at Vizient. 3 Locations · full-time · $59,600–$101,200 base.

SalaryStated by Vizient
$59,600 – $101,200
Base salary for this role, in USD per year, as published in the posting.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • You'll study markets, competitors, industry shifts, and client feedback to find opportunities
  • You'll shape customer profiles, personas, and buying groups with segmentation and behavioral data
  • You'll define product positioning, launch plans, and go-to-market coordination
  • You'll create product collateral, sales tools, FAQs, briefs, and battle cards
  • You'll equip sales teams, collect feedback, and track engagement, pipeline, wins, and content use

What you bring

  • You bring at least two years of relevant experience and a relevant degree is preferred
  • You understand product marketing, market research, and go-to-market planning
  • You can turn customer, market, and performance data into clear insights
  • You communicate well in writing, conversation, and presentations across teams
  • You have strong organization, project management, and attention to detail

Who this fits

You'll fit a cross-functional marketing role that works closely with product, sales, marketing, and client-facing teams. The job suits someone comfortable with analysis, messaging, enablement, and organized project execution. It is a full-time position, and the listing identifies the location only as the United States.

From the employer

When you’re the best, we’re the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future.

Summary:


In this role, you will drive market intelligence, product positioning, and go-to-market initiatives that support growth, retention, and client engagement. You will collaborate with product, sales, and marketing teams to understand buyer needs, develop compelling value propositions, and create strategies that connect product capabilities to client outcomes. You will help ensure offerings are effectively positioned in the market and supported with the tools, messaging, and insights needed to achieve business objectives.

Responsibilities

  • Conduct market research, competitive analysis, industry monitoring, and client insight gathering to identify opportunities and market trends.
  • Support development and refinement of ideal customer profiles, personas, and buying groups using segmentation and behavioral data.
  • Collaborate with product management to develop positioning frameworks and messaging that clearly communicate product value.
  • Develop product launch plans that align with marketing strategies and business objectives.
  • Coordinate cross-functional activities that support go-to-market execution and product adoption.
  • Assist in evaluating pricing and packaging strategies based on market conditions and competitive positioning.
  • Create and maintain product marketing collateral, sales tools, FAQs, product briefs, and battle cards, leveraging AI-enabled solutions where appropriate.
  • Partner with sales enablement teams to develop training materials, onboarding resources, and field readiness programs.
  • Gather and synthesize feedback from clients, sales teams, and market sources to inform product strategy and marketing optimization.
  • Track and analyze key performance indicators, including engagement, pipeline contribution, win/loss trends, and content utilization.

Qualifications

  • Relevant degree preferred.
  • 2 or more years of relevant experience required.
  • Knowledge of product marketing, market research, and go-to-market strategy development.
  • Experience developing product positioning, messaging, and sales enablement materials preferred.
  • Strong analytical skills with the ability to interpret market, customer, and performance data.
  • Excellent written, verbal, and presentation communication skills.
  • Ability to collaborate effectively across product, sales, marketing, and client-facing teams.
  • Experience using marketing technology, analytics platforms, and AI-enabled productivity tools preferred.
  • Strong project management and organizational skills with attention to detail.

Estimated Hiring Range:

At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $59,600.00 to $101,200.00.

This position is also incentive eligible.

Vizient has a comprehensive benefits plan! Please view our benefits here:

http://www.vizientinc.com/about-us/careers

Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities

The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law.

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