Director Of Marketing And Leasing

VitaCare Living Open · verified Sep 10, 2026

On-site Eau Claire Full-time Director Marketing Leadership

Leadership Marketing Leadership role at VitaCare Living. Eau Claire · full-time · $100,000–$150,000 base.

SalaryStated by VitaCare Living

$100,000 – $150,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Meet weekly and monthly new-admission targets
Run monthly marketing events and manage prospective-resident referrals
Build and maintain relationships with referral sources
Lift and sustain occupancy across six communities
Coordinate resident assessments and collect required admission documents

What you bring

Sales performance focused on relationships, goals, and measurable impact
Leadership, creativity, strong work ethic, and coachability
Accountability, resourcefulness, humility, trustworthiness, and openness to feedback
Genuine dedication to serving vulnerable adults and improving yourself and your team

Who this fits

You’ll suit a competitive, relationship-focused sales leader who wants to support assisted living communities and vulnerable adults. The role is onsite in Eau Claire, includes training on existing systems, and covers six communities. Employment is full time and subject to background checks and state and federal compliance requirements.

From the employer

If you're a competitive, coachable sales performer who thrives on building relationships, hitting goals, and creating real impact, VitaCare Living's Director of Marketing and Leasing role may be your next big opportunity.

At VitaCare Living, we believe in adding life to the years of our residents and team through compassionate, person-centered care. We're on the lookout for a director of sales committed to helping our assisted living communities meet census goals.

You will be trained in existing successful lead generation systems, sales processes, and internal systems. You will be responsible for meeting weekly and monthly new admission targets. Our ideal applicant is a leader, creative thinker, and hard worker.

Compensation:

$100,000 - $150,000 yearly

Responsibilities:

Host marketing events each month.
Manage the funnel of prospective resident referrals.
Maintain referral relationships.
Create new referral relationships.
Raise and maintain occupancy levels across 6 communities.
Coordinate initial assessments of potential residents and make notifications.
Obtain the required admission documents before resident admissions.

Qualifications:

Extreme Ownership: Demonstrates accountability, ownership of outcomes, and proactively removes obstacles.
Resourcefulness: Finds effective solutions even with limited resources and independently seeks knowledge.
Big Why: Possesses a strong, genuine dedication to serving and caring for vulnerable adults.
Growth: 1% Better: Actively pursues self-improvement and team betterment each day.
Humility: Embraces a solutions-focused attitude, welcoming feedback and putting egos aside for the best outcome.
Trustworthiness: You're only as good as your word.
Gratitude: Maintains a positive outlook, seeking and appreciating the good in all situations.

About Company

VitaCare Living is a community-based residential facility (CBRF) dedicated to adding LIFE to the years of our residents and staff through compassionate, person-centered care. With 17 locations within Wisconsin, we care for over 300 residents in smaller, home-like settings that prioritize community, dignity, and purpose.

Equal Opportunity Employer

VitaCare Living is an equal opportunity employer and values diversity. We are committed to creating an inclusive environment for all employees and residents.

Note: This position is subject to background checks and compliance with all state and federal regulations.

Compensation details: 00 Yearly Salary

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