Senior Marketing Manager
At a glance
Senior General Marketing role at Visa. Riyadh · full-time.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead large-scale marketing plans across KBO to support Visa’s brand and business goals
- Build insight-led brand campaigns and programs for broad regional reach
- Coordinate creative, digital, and media agencies plus partnerships with Meta, Tik Tok, and Google
- Protect Visa brand standards while activating sponsorships and product initiatives locally
- Track market and competitor activity, then extend successful programs to Marketing Services
What you bring
- Bring at least eight years of marketing experience and strong marketing management performance
- Show integrated campaign delivery, creative digital work, and the ability to run concurrent projects
- Speak Arabic and English and hold at least a bachelor’s degree in business or a related field with marketing grounding
- Demonstrate partnership or influencer tie-up experience, project management, and strong presentation skills
Who this fits
You’ll thrive if you combine strategic oversight with strong execution, self-management, creativity, collaboration, and flexibility. The role is based in Riyadh and requires at least four days in the office, with the exact expectation set by the hiring manager. Multinational marketing experience is advantageous, particularly in digital media, payments, or consumer cards.
From the employer
About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
The role will be responsible for leading large scale marketing strategies and plans to drive Visa’s business and brand objectives across the KBO region. The position will also support the broader core marketing team in managing various creative, digital & media agency relationships, as well as digital strategic partnerships like Meta, Tik Tok & Google.
Job responsibilities may include:
- Support in the development of brand strategies that increase Visa brand value and recognition in the region
- Design and implement insights-driven scaled brand marketing programs and campaigns
- Coordinate closely with digital, creative and media agencies to develop brand campaigns that increase Visa’s share of voice in the market
- Act as the custodian of Visa brand in the region; ensure all communications and programs adhere to Visa brand positioning, standards and guidelines
- Activate global sponsorships and product initiatives locally
- Identify opportunities to scale programs to Marketing Services function
- Monitor market trends and competitor activities to identify opportunities and threats
- Coordinate with CEMEA hub brand marketing team to remain up-to-date on brand strategy and guidelines
- Develop and implement strategic partnership initiatives that support the Visa brand's visibility and growth around specific consumer passion points
Visa requires at least 4 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
The successful candidate should have significant work experience in a multinational with a combination of strengths in strategic oversight and executional excellence. He/she/they should also have significant experience in marketing with strong bias towards delivering successful marketing programs.
Key Competencies:
- Demonstrated track record in the development and implementation of
- integrated campaigns with experience deploying out-of-the-box creative digital
- marketing campaigns
- Innovative thinker with a track record of delivery and proven ability to manage
- several projects concurrently and see them through from conception to
- conclusion
- Project management skills
- Influencer and/or partnership tie up experience
- Pro-active with strong self-management skills including demonstrable drive
- and energy
- Creative, team oriented, collaborative, diplomatic, and flexible, with excellent
- presentation skills, including strong oral and writing capabilities
Experience & Qualifications:
- Arabic and English speaker
- Minimum bachelor's degree in business or a related field with a marketing
- foundation, MBA preferred
- Multi-national marketing experience is an advantage, ideally in digital media
- payments industry, consumer cards sector.
- Excellent performance in marketing management (minimum 8 years’
- experience in Marketing)
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
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