Senior Marketing Manager, Client Marketing, Delivery
Senior General Marketing role at Visa. San Francisco · full-time · $153,700–$246,200 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set marketing goals and plans that advance Visa’s business and brand priorities
- Help shape company programs, product life cycles, and technical product development
- Run promotions and product launches through multiple marketing channels
- Evaluate market potential to uncover areas for growth
- Coordinate teams across functions to put marketing plans into action
What you bring
- Bring at least eight years of relevant experience with a bachelor’s degree, or qualify through an advanced degree or PhD path
- Show experience building marketing strategies, programs, and multi-channel initiatives
- Know how to plan product life cycles, support technical product development, and deliver promotions
- Have assessed markets, found growth opportunities, and coordinated cross-functional marketing work
- Bring experience with marketing communications, creative development, technical sales support, advertising, or product market requirements
Who this fits
You’ll suit a senior marketer who is digitally fluent and can use tools such as ChatGPT or Microsoft Copilot in daily work. The role is based in San Francisco and requires at least three office days, with the schedule set by the hiring manager. Travel takes five to ten percent of your time, and work hours vary with departmental needs.
From the employer
About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
Job Description
The Sr. Marketing Manager is responsible for developing marketing objectives, strategies, and programs to support the achievement of Visa’s business and brand objectives. This role participates in the development of company marketing programs, assesses market potential, plans product life cycles, coordinates technical product development, and defines promotional activities and product launches. Activities may include technical sales support, product advertising and promotion, planning, developing, and implementing multiple channel programs, and the development of company market requirements for specific products or product lines.
All roles require digital fluency, including the ability to work with emerging technologies such as Generative AI tools (e.g. ChatGPT, Microsoft Copilot) to support everyday work.
Key Responsibilities:
Develop marketing objectives, strategies, and programs to support business and brand goals.
Participate in the creation and execution of company marketing programs, including product life cycle planning and technical product development.
Define and implement promotional activities and product launches across multiple channels.
Assess market potential and identify opportunities for growth.
Coordinate with cross-functional teams to ensure effective implementation of marketing strategies and plans.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
Qualifications
Basic Qualifications:
8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD
Preferred Qualifications:
9 or more years of relevant work experience with a Bachelor Degree or 7 or more relevant years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 3 or more years of experience with a PhD
Experience in developing marketing strategies and programs.
Experience in product life cycle planning and technical product development.
Experience in defining and implementing promotional activities.
Experience in coordinating cross-functional teams for marketing initiatives.
Experience in assessing market potential and identifying growth opportunities.
Experience in leading marketing communications and creative development.
Experience in developing and implementing multiple channel programs.
Experience in technical sales support and product advertising.
Experience in developing company market requirements for specific products or product lines.
Information for US Applicants
Work Hours
Varies upon the needs of the department.
Travel Requirements
This position requires travel 5-10% of the time.
Mental/Physical Requirements
This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.Not this one either?
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