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Social Media & Email Marketing Manager

Virtual Staff 365 Open · verified Sep 10, 2026
Remote Philippines Full-time Manager Email Marketing

Mid-level Email Marketing role at Virtual Staff 365. Remote, Philippines · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • You'll run organic Facebook and Instagram calendars, create posts, and handle daily work in Meta Business Suite
  • You'll build Klaviyo campaigns and automated flows for welcome, cart recovery, post-purchase, and win-back messages
  • You'll segment and personalize emails, then test subjects, copy, offers, and send timing
  • You'll track engagement, opens, clicks, conversions, and revenue to recommend campaign changes
  • You'll research competitors and trends, support paid Meta work, and use AI tools to expand content output

What you bring

  • You bring at least five years in social media or email marketing for retail or e-commerce
  • You have advanced, hands-on command of Meta Business Suite, Facebook, Instagram, and Klaviyo
  • You can use Canva and generative AI tools, including ChatGPT or Claude, at an intermediate-to-advanced level
  • You write English to a high standard, interpret marketing metrics, and adjust strategy from the results
  • You maintain an i5/i7 10th Gen processor, 16GB RAM, dual monitors, and fast internet with a backup connection

Who this fits

This suits someone who can own organic social, email automation, analytics, and AI-assisted content in a small, agile team. You'll work remotely from the Philippines during Australian Eastern Standard Time business hours, with a permanent work-from-home arrangement and a full-time schedule. The listing also states staff HMO, annual leave, and government-mandated benefits.

From the employer

Our client is a Sydney-based e-commerce business operating in the wholesale and retail garden decor sector with seven years of successful trading across Australia. They operate with a small, agile team that highly values initiative, accuracy, and leveraging modern AI tools to work smarter.

They are now seeking to hire a Social Media & Email Marketing Manager to lead organic social channels, execute automated email campaigns, and drive audience engagement. This role plays a vital part in building brand loyalty, nurturing customer journeys, and continually optimising marketing performance through data-led decisions.

Job Responsibilities

Social Media & Community Management

  • Plan and maintain organic content calendars for Facebook and Instagram
  • Write, create, and schedule engaging organic social media posts
  • Manage all day-to-day operations within Meta Business Suite
  • Prepare eye-catching graphics and creative assets using Canva and AI tools
  • Monitor and respond promptly to routine social media comments and messages

Email Marketing & Automation

  • Build and dispatch Klaviyo email campaigns, newsletters, promotions, and product launches
  • Create and maintain automated email flows including welcome, abandoned cart, post-purchase, and win-back sequences
  • Segment customer lists effectively based on engagement behaviour and purchase history
  • Personalise email content for varied customer cohorts to boost conversion
  • Conduct systematic A/B testing across subject lines, body content, offers, and send times

Strategy, Analytics & AI Integration

  • Monitor performance and compile reports on engagement, open rates, click-through rates, conversions, and revenue
  • Recommend actionable campaign improvements using performance data insights
  • Support paid Meta campaigns through target audience research, creative preparation, and performance reporting
  • Conduct regular competitor analysis, trend research, and content ideation
  • Utilize AI tools such as ChatGPT and Claude daily to enhance productivity and content output

Requirements

  • Minimum 5 years of experience in social media management or email marketing within retail or e-commerce
  • Advanced hands-on proficiency with Meta Business Suite managing Facebook and Instagram accounts
  • Advanced expertise in Klaviyo managing campaigns, flows, customer segmentation, and reporting
  • Intermediate to advanced skill in Canva and generative AI tools such as ChatGPT or Claude
  • High level of written English communication proficiency
  • Data-driven mindset with proven capability to interpret metrics and adjust marketing strategies
  • Reliable hardware setup with minimum i5/i7 10th Gen processor, 16GB RAM, dual monitors, and high-speed internet with a backup connection

Nice-to-Have Skills

  • Prior experience in the garden decor, home, or wholesale e-commerce spaces
  • Hands-on exposure to assisting with paid Meta advertising setup and creative preparation
  • Practical experience writing custom AI prompts to streamline copy and design workflows

Benefits

  • Permanent work-from-home set-up
  • Dayshift (Australian Eastern Standard Time business hours)
  • Full-time job
  • HMO (STAFF only)
  • Annual leave
  • 13-month pay
  • With Government mandated benefits

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