Email Marketing Manager
Mid-level Email Marketing role at Genesis. Kyiv · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Choose the ESP and partner with development on product, subscription, and deliverability setup
- Build welcome, onboarding, retention, cancellation, win-back, and transactional email journeys
- Test subject lines, content, timing, and segments, then turn findings into changes
- Tie email reporting to opens, clicks, rebill performance, and subscription revenue
- Use product behavior and cohort insights to create targeted campaigns with product, analytics, and design
What you bring
- Bring at least two years of hands-on email, CRM, or retention marketing experience
- Have built an email channel from scratch and understand ESP selection and deliverability fundamentals
- Know A/B testing well enough to turn experiment results into clear decisions
- Read cohort and funnel data in Amplitude, Mixpanel, or a comparable analytics tool
- Speak Ukrainian and have Upper-Intermediate English at B2+ or above
Who this fits
This role suits a self-directed builder who wants to establish email rather than refine an established program. You will be the first dedicated owner of the channel, with no inherited playbook, flows, or team. The role is remote-first with coworking coverage, and it may later grow into leadership of email and CRM at Findies.
From the employer
- %BREADCRUMB_JOB_OPENINGS%
- Email Marketing Manager
About the role
Hi, we're the Findies team, and we're hiring our first dedicated Email Marketing Manager.
You'll own email end-to-end: picking and implementing the ESP, setting up deliverability foundations, and launching the lifecycle flows that turn one-time subscribers into retained, recurring revenue.
Reality check
This is a from-the-ground-up role in the truest sense — there is no existing playbook to inherit, no legacy flows to 'optimize,' no team to lean on. You'll be selecting the ESP, wiring up SPF/DKIM/DMARC yourself, and deciding what the first welcome email even looks like. If you want a channel that's already humming and just needs incremental tweaks, this isn't that. But if you want to build a revenue channel from a blank page and see your name on every flow that exists a year from now, this is exactly that.
Your mission
- Select and own the ESP, collaborating with the development team on data integration (product/subscription) and deliverability setup.
- Design and launch the foundational lifecycle flows: welcome/onboarding, Day 0–3 retention (cancel-prevention), cancellation/win-back, and transactional emails.
- Run A/B tests on subject lines, content, timing, and segmentation, and turn results into action.
- Build reporting that ties email directly to revenue: open rate, CTR, S1–S2 rebill rate, and % of total subscription revenue.
- Collaborate with product, analytics, and design to turn user behavior and cohort data into targeted campaigns.
What makes you the perfect fit
- 2+ years of hands-on email/CRM/retention marketing experience: you've built a channel from scratch before, not just maintained one.
- Practical ESP experience and a strong understanding of deliverability basics (including the principles of SPF/DKIM/DMARC configuration)..
- Strong grasp of A/B testing methodology and how to turn results into decisions.
- Comfort with analytics tools (Amplitude/Mixpanel or similar) — you can read cohort and funnel data and know what to do with it.
- Ownership mindset: you spot the bottleneck and go fix it, you don't wait for a brief.
- Language: Ukrainian, Upper-Intermediate (B2+) English or higher.
What's in it for you
- Build your own channel from zero: no inherited mess, no legacy flows — every automation, template, and testing roadmap in email will be yours.
- Direct, measurable business impact: your flows move the needle on cancel rate and revenue from day one, and you'll see it in the numbers you report on.
- A subscription product to sink your teeth into: real retention problems (S1–S2 rebill) instead of generic newsletter sends.
- Full ownership, zero bureaucracy: you decide the ESP, the flow logic, the testing cadence — nobody hands you a predefined plan.
- Room to grow: as the first person owning this channel, you're positioned to define — and later lead — email/CRM at Findies as it scales.
Perks & Benefits
- Remote-First & Coworking Coverage: work remotely, with your coworking space membership covered.
- Time Off to Recharge: 20 working days of fully paid vacation per year, plus paid sick leave.
- Learning & Growth: compensation for professional courses, conferences, specialized workshops, and intensive English training.
- Healthcare: comprehensive medical insurance and access to a corporate doctor.
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