CRM Specialist (Digital Marketing)
At a glance
Mid-level Digital Marketing role at Virtual Staff 365. Remote, Philippines · full-time.
Pay not stated Digital Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build, schedule and send approved email and SMS campaigns across busy calendars covering multiple brands
- Set up and refine automated flows, including their triggers, filters and audience rules
- Coordinate campaign briefs and creative assets with account managers, designers and copywriters, tracking deadlines and issues
- Create customer segments and recommend lifecycle, retention and testing programs
- Check campaign setup, review performance data and turn findings into client-ready improvement recommendations
What you bring
- At least three years in CRM, lifecycle or retention marketing
- Strong working knowledge of Klaviyo, Dotdigital and HubSpot
- Practical experience building campaigns, automations, audience groups and testing programs
- You can interpret results and make clear, actionable recommendations, with close attention to campaign QA
Who this fits
This suits a mid-level CRM marketer who can execute detailed, high-volume work across client accounts. The role is fully remote from the Philippines, with work hours aligned to Australian Eastern Standard Time.
From the employer
Our client is a full-service digital marketing agency delivering high-performance digital experiences across strategy, creative, performance, CRM, and web. They partner with a diverse portfolio of clients to drive growth through data-driven marketing strategies and customer engagement solutions.
They are now seeking to hire a CRM Specialist to manage and execute lifecycle marketing programs across email and SMS channels. In this role, you will build, test, and optimise automated CRM workflows and campaign strategies that drive retention and long-term customer value across a portfolio of clients.
Job Responsibilities
Campaign & Flow Execution
- Build, test, schedule, and deliver approved email and SMS campaigns across high-volume, multi-brand CRM calendars
- Build, maintain, and optimise automations and flows, including triggers, filters, and audience rules
- Coordinate briefs and assets with account managers, designers, and copywriters to meet campaign specifications
- Manage execution deadlines, maintain documentation, and communicate progress and issues
Audience Segmentation & Program Recommendations
- Create and maintain audience segments using customer data and segmentation logic
- Develop lifecycle, retention, audience, and program-design recommendations and testing roadmaps
- Monitor deliverability, maintain list health, apply suppression rules, and perform data hygiene
Quality Assurance & Analytics
- Complete campaign and automation QA, checking links, personalisation, rendering, audiences, exclusions, and timing
- Run campaign and flow reporting to track lifecycle performance
- Analyse performance data and produce client-ready optimisation recommendations
Requirements
- Minimum 3 years of experience in CRM, lifecycle, or retention marketing
- Deep working knowledge of Klaviyo, Dotdigital, and HubSpot
- Hands-on experience building campaigns, automations, audience segments, and testing programs
- Strong QA skills and meticulous attention to detail across high-volume campaigns
- Proven ability to interpret performance data and produce clear, actionable recommendations
Nice-to-Have Skills
- Prior work experience within a digital marketing agency environment
- Hands-on experience or familiarity with Figma
Benefits
- Permanent work-from-home set-up
- Dayshift (Australian Eastern Standard Time business hours)
- Full-time job
- HMO (STAFF only)
- Annual leave
- 13-month pay
- With Government mandated benefits
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