Social Creative
Mid-level Creative role at Vidsy. Toronto · full-time · CA$55,000–CA$75,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Create social-led ideas for major brands and shape them into vertical video
- Connect strategists, client managers, and motion designers around each creative direction
- Brief and guide outside creators toward authentic, polished user-generated content
- Track TikTok, Reels, and Snap changes so client work stays current
- Present your thinking clearly to enterprise clients and lead creative conversations
What you bring
- At least eighteen months of creative-industry or social-content production experience, or equivalent background
- Strong knowledge of TikTok, Meta, and Snap and how their platform dynamics differ
- A portfolio showing engaging storytelling through social-led vertical video
- Confidence leading client calls and presenting creative ideas convincingly
Who this fits
You’ll suit this role if you move comfortably between social concepting, production, creator direction, and client presentation. You must be based locally to Vidsy’s Toronto hub from your first day and work within its virtual-first hybrid setup. You can work away from your hub or from another Vidsy office for up to four weeks each year.
From the employer
About Vidsy
Vidsy is a global creative platform transforming how the world’s biggest brands create video advertising across paid social. With teams across NYC, LA, Toronto, and London, we partner with global advertisers like L’Oréal, Amazon and PepsiCo enabling them to produce creator and AI powered video advertising at scale.
The RoleWe’re looking for a social-first Creative, who lives and breathes social media. As a Creative at Vidsy, you are the visionary behind the scroll. You’ll live at the intersection of creativity and production, turning brand goals into high-performing social content. You’ll spend your days concepting, directing our global Creator community, and collaborating with our in-house Motion Design team to bring ideas to life.If you spend more time on your TikTok FYP than in Photoshop, and you know exactly why a hook works (or doesn't), this is for you. What You’ll Do
- Concept & Direct: Develop "social-first" concepts for brands like Pepsi, L’Oreal, Google, and Warner Bros.
- The Bridge: Act as the creative glue between our Strategists, Client Managers, and Motion Designers.
- Direct Creators: Brief and direct our external Creator Community to ensure they deliver authentic, high-quality UGC.
- Trend-Jack: Keep your finger on the pulse of platform shifts (TikTok, Reels, Snap) to ensure our clients are always ahead of the curve.
- Pitch & Present: Confidently share your creative vision with major enterprise clients.
- 18 months (plus) - or equivalent experience - working within the creative industry or within social content production.
- Social Native: You don't just "use" social; you understand the nuances of TikTok, Meta, and Snap like a pro.
- Portfolio: A showcase of work that proves you know how to tell engaging social first stories in vertical video.
- Creative Visionary: You can dream up a concept for a beauty brand one hour and a gaming brand the next.
- Communication: Comfortable leading client calls and presenting your ideas with conviction.
- Briefing Skills: Experience briefing UGC creators, Editors, and/or motion designers.
- Technical Literacy: You don't need to be an editor, but you know your way around the Adobe Suite and understand the video production workflow.
- AI Enthusiast: You’re already experimenting with AI tools to speed up ideation or production.
Who You’ll Report To You’ll report to Remi, our Creative Director, who’s been with Vidsy since 2019. Remi helped establish our North American presence, launching first in NYC and now expanding into Toronto. Known for fostering high-performing teams, mentoring talent, and driving creative success, he also brings a fun side to the mix - he’s particularly partial to a Pickle Back during company socials!
The Interview Process 📞 30 minutes – Introductory call with a member of our Talent Team. 👩💻 60 minutes – Video interview with Flick to discuss the role and your experience. 📚 90 minutes – Final interview with 2-3 Vidsy Team members, including presenting back a previously set task.
Hybrid ‘Virtual-First’ Work Setup
Vidsy embraces a hybrid ‘virtual-first’ approach across all our hubs. We require all new team members to be based locally to their regional hub from day one, but offer the flexibility to access office space as needed, or whenever it best supports your productivity and collaboration. The balance between in-office and remote work will vary depending on your team, role, and personal preferences.
Diversity at Vidsy
We’re committed to building a representative, inclusive, and super-friendly team because diverse experiences, perspectives, and backgrounds lead to better workplaces and better products. At Vidsy, we welcome everyone and do not discriminate based on race, colour, religion, gender, national origin, age, sexual orientation, marital status, disability, or any other protected characteristic.