Finland Marketing Manager
At a glance
Manager-level General Marketing role at videoslots. Tal-Pietà · full-time.
Pay not stated Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Build Finland’s marketing plan from preparation for the market opening through launch and ongoing growth
- Research Finnish players, competitors and preferences to guide positioning, product localisation and brand messaging
- Set acquisition targets and budget with the CMO, then improve paid media and partnership campaigns using performance data
- Work with CRM on locally compliant retention journeys, promotions and bonus mechanics, and adapt Finnish customer communications
- Check Finnish content and translations, coordinate creative work, and partner with Legal and Compliance on marketing rules
What you bring
- You speak Finnish natively or fluently and are fluent in English
- You have at least three years of marketing experience in iGaming
- You understand Finnish consumers and the local media landscape, and are comfortable analysing data
Who this fits
This manager role suits someone who can lead Finland marketing internally and coordinate with media, design, CRM, Legal and Compliance teams. You’ll present market performance and recommendations to stakeholders. Swedish is an added advantage.
From the employer
About the Company
Come and join our journey! At Immense Group, we are guided by our core values of passion, boldness, and integrity. We strive to create an environment where our people thrive, driven by a love for innovation and a commitment to delivering exceptional player experiences.
A taste of what you’ll do
The role will work on Immense’s Finnish go-to-market plan and subsequent growth in the Finnish market. The Finland Marketing Manager is the group's internal lead for Finland. The role requires local player insight, knowledge of regulatory requirements and channel know-how into compliant campaigns that acquire and keep players and help the business grow.
Market strategy & launch:
- Build the Finland marketing strategy, from the pre-launch phase through the 1 July 2027 market opening and into steady-state growth.
- Research the Finnish market, the competitors and what players prefer, and use it to shape positioning, product localisation and brand messaging.
- Set acquisition KPIs and a budget plan with the CMO.
Acquisition & performance
- Plan and optimise paid media, partnership activity for Finland, working with the media, design, and CRM teams.
- Find, negotiate with and manage local media, partners and agencies.
- Monitor campaign performance and make data-led recommendations to improve spend efficiency.
CRM & retention
- Support the Finnish CRM strategy with the CRM team: lifecycle journeys, promotions and bonus mechanics, all within local rules.
- Localise email and on-site communications so they read naturally to Finnish players.
Brand, content & localisation
- Make sure all Finnish-facing content is accurate, suits the culture and matches the brand, including the website, landing pages, promotions, T&Cs and social media.
- Review and QA Finnish translations and brief the creative teams.
Compliance & responsible gambling
- Be updated on Finnish regulatory requirements, working with Legal and Compliance to keep every activity inside the new Gambling Act's marketing rules and licence conditions.
- Build responsible-gambling messaging into campaigns and the player journey.
Stakeholder management & reporting
- Produce regular market performance reports and present insights and recommendations.
Who and what we are after?
- Native or fluent Finnish and fluent English. Swedish is a plus
- 3+ years in marketing in iGaming.
- Knowledge of the Finnish consumer market and media landscape.
- Analytical and comfortable with data. Familiarity with BI tools.
Employee benefits
- Private health insurance – because your wellbeing matters to us
- Wellness allowance – up to €300 per year
- Fresh and healthy Breakfast & Lunch
- prepared everyday in our penthouse kitchen – you can save up to €3,000 a year
- Birthday leave – as we want you to celebrate your day
- Company and team-building events – trust us, these are legendary
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