Consumer Growth Marketing Principal
Senior Growth Marketing role at Via. New York · full-time · $125,000–$160,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build lifecycle journeys from research, adapting them to rider groups and use cases
- Launch and improve paid social, out-of-home, and lifecycle campaigns with internal and partner teams
- Test acquisition and retention ideas to grow ridership and find repeatable wins
- Study the funnel from signup through loyalty to uncover conversion opportunities
- Create local playbooks, dashboards, and reporting that guide stakeholders and scale results
What you bring
- At least six years of experience and a strong interest in growth marketing
- You turn data into practical recommendations and are motivated to strengthen your quantitative skills
- You explain complex ideas clearly in writing and conversation to varied audiences
- You solve problems proactively, think critically, and take ownership of the work
Who this fits
You’ll suit a senior growth marketing role centered on rider acquisition, retention, experimentation, and measurable community impact. You’ll need to work from New York, United States. The role calls for strong ownership, customer-focused communication, and comfort in a fast-moving setting.
From the employer
Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners around the world, Via is recognized as the leading transportation technology and service provider globally.
As a Consumer Growth Marketing Principal at Via, you will design the programs, campaigns, and outreach strategies that connect riders to our transportation services across the United States and beyond. You will oversee a variety of strategic marketing tactics, from paid social and out-of-home to lifecycle communications. You will have the opportunity to shape initiatives from initial ideation to execution and measurement, meaningfully improving transportation outcomes for our partners and the local communities we serve.
About the Role:
- Build end-to-end lifecycle programs based on quantitative and qualitative market research, tailoring strategies to specific customer segments and key use cases.
- Launch and optimize multi-channel marketing initiatives, collaborating across internal and partner teams to monitor performance and refine engagement strategies.
- Drive rider growth through experimentation, consistently identifying and testing new initiatives to supplement our existing acquisition and retention playbooks.
- Conduct rigorous funnel analysis to pinpoint opportunities for improvement across the rider journey, from signup conversion to long-term loyalty.
- Scale community-specific programs by identifying winning local tactics and developing the replicable processes and playbooks needed to deploy them in similar markets.
- Manage data reporting and dashboards, tracking key metrics to communicate clear strategies and actionable insights to both internal and external stakeholders.
About You:
- Minimum of 6+ years of experience with a strong interest in growth marketing and a demonstrated ability to turn data into actionable insights.
- Customer-centric storyteller with exceptional written and interpersonal communication skills, particularly in explaining complex ideas to diverse audiences.
- Resourceful, a problem solver who is motivated by high levels of ownership and the opportunity to have a measurable impact.
- Proactive, a critical thinker with a no-task-too-small attitude while navigating a fast-paced environment.
- Analytical and data-oriented, excited to develop your quantitative skills and turn data into insights
Compensation and Benefits:
- Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable.
- Salary Range: $125,000-$160,000
- We are proud to offer a generous and comprehensive benefits package, including free medical plans, 401K matching, catered lunch on Wednesdays, and many other perks.
There has never been a more exciting time to be on the cutting edge of public mobility. Ready to join the ride?
Via is an equal opportunity employer.