Business Development Associate Principal, AI Labs

Via Open · verified Oct 10, 2026

New York Full-time Senior Business Development

At a glance

Senior Business Development role at Via. New York · full-time · $90,000–$115,000 base.

SalaryStated by Via

$90,000 – $115,000

Base salary for this role, in USD per year, as published in the posting.

RoleBusiness Development

SenioritySenior

LocationNew York

EmploymentFull-time

Base pay$90,000–$115,000

PostedOct 9, 2026 · 1d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Research target accounts and contacts, then map buying groups and build account plans
Run email, phone and LinkedIn outreach that explains the value of AI solutions
Set up prospect meetings and demos, assess lead fit, and close deals where appropriate
Keep CRM and marketing systems accurate and improve them to support scalable outreach
Coordinate with commercial teams so prospecting supports sales priorities and regional growth

What you bring

At least three years in B2B marketing, account-based marketing or sales development
You can use campaign results to spot what works and adjust your approach
You’re proficient with CRM and marketing automation tools for managing outreach and research
You write professional prospect messages and can explain complex AI solutions clearly

Who this fits

This senior role suits someone who can build prospect relationships over time, take feedback quickly and stay persistent through setbacks. You’ll work across marketing and sales to grow a new AI-focused business area. The position is full-time in New York.

From the employer

Via is the global leader in transportation technology, powering modern, data-driven transit networks for hundreds of agency partners worldwide. Now, we are building our next frontier: AI Labs. This new, high-growth vertical combines Via’s global scale with cutting-edge artificial intelligence to build next-generation software for cities, automate complex systems, and unlock massive revenue opportunities.

As a Business Development Associate Principal, you will operate at the intersection of marketing and sales to support the growth of AI Labs. You will own the research and outreach strategies to generate meaningful engagement with top prospects and customers, facilitating the partnerships that bring equitable and affordable transit to communities worldwide and supercharging the public sector with AI solutions.

This is an exciting role, tasked with building a book of business for a fast-growing new vertical. You’ll play a key role in shaping the team’s approach and helping cities develop new AI solutions.

About the Role:

Build pipeline for AI Labs, a new vertical dedicated to improving how cities function.
Perform deep-dive research on accounts and individuals to create comprehensive buying committee maps and informed account plans.
Lead multi-channel outreach campaigns across email, phone, and LinkedIn to articulate the value of Via’s AI solutions.
Facilitate meetings, provide demos, qualify leads, and close deals as appropriate.
Maintain and optimize sales tools within our CRM and marketing tech stack to ensure data accuracy and process scalability.
Collaborate with commercial teams to align outreach efforts with broader sales goals and regional growth strategies.

About You:

Minimum of 3-4 years of experience in B2B marketing, account-based marketing, or a sales development (BDR/SDR) role.
Analytical mindset with the ability to use campaign data to identify what’s working and where to pivot strategy.
Proficiency in CRM and marketing automation tools to manage high volumes of outreach and research effectively.
Clear, concise communicator capable of writing professional outreach and explaining complex AI solutions simply.
Hungry to learn about AI, automation opportunities in the Public Sector, and the Via buying audience, with a proven ability to implement feedback quickly.
Resilient and team player who enjoys building relationships over time and remains undeterred by setbacks.

Compensation and Benefits:

All final pay rates and levels will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data
Salary Range: $90,000 -$115,000 + $10k-15k bonus target
Comprehensive health coverage, with low-cost dental and vision plans
A 401(k) with company match and vesting
Fully paid parental leave for new parents, with extended leave options
Additional benefits (mental health, pet insurance, and other wellness perks)

There has never been a more exciting time to be on the cutting edge of public mobility. Ready to join the ride?

Via is an equal opportunity employer.