Senior Manager, SKA Marketing

VF Corporation Open · verified Sep 10, 2026

EMEA > CHE > Stabio > VF Campus VF1 Full-time Senior General Marketing

Senior General Marketing role at VF Corporation. EMEA > CHE > Stabio > VF Campus VF1 · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set the EMEA marketing strategy for Strategic Key Accounts and tie it to brand and commercial priorities
You'll coordinate seasonal go-to-market planning with Sales and Product through each key milestone
You'll choose channels and tactics, then refine account campaigns using performance results
You'll manage account-partner relationships, senior escalations, budgets and cross-functional delivery
You'll lead the team, improve processes and keep senior leadership informed of its work

What you bring

You hold a university degree in Marketing or Business
You bring at least six years of marketing experience in sporting goods, outdoor or lifestyle
You have built plans with major retail, wholesale or marketplace partners
You understand commercial performance, budget management and measurable results
You've led teams and influenced senior stakeholders, with strong digital and retail marketing knowledge

Who this fits

This role suits a senior marketer who can connect account plans with brand and commercial goals across EMEA. You'll work with Sales, Product, Marketing, account partners and senior leadership while leading a team. The role is based in Stabio, Switzerland, and requires fluent English; additional European languages are an advantage.

From the employer

The North Face EMEA is looking for an exceptional Senior Manager, Strategic Key Accounts Marketing to join our Marketing Team in Stabio, Switzerland.

Live the Brand

The North Face is the premier exploration company in the world. We spark curiosity. We dare to disrupt. We create communities. And we lead with integrity. We are a community of explorers and are constantly looking for new ideas, places and people to connect with.

Let's Talk About The Role

The Senior Manager, Strategic Accounts Marketing, leads the marketing agenda for The North Face's Strategic Key Accounts (SKAs) across EMEA. The role sets the strategic direction for account marketing, drives profitable and sustainable growth, and ensures marketing plans are aligned with brand priorities and commercial objectives.

Working across Sales, Product and Marketing, the role owns account marketing planning, manages senior stakeholder relationships, and leads a team responsible for delivering integrated marketing solutions.

Key Responsibilities

Set and own the long-term account marketing strategy for Strategic Key Accounts across EMEA.
Lead the seasonal cross-functional GTM planning process with Sales and Product across all key milestones.
Ensure account marketing plans are integrated into the wider marketing mix and support brand and commercial goals.
Direct the use of marketing tactics and channels to drive brand awareness, engagement and conversion.
Review account and campaign performance, adjusting plans and priorities based on results.
Own the Strategic Accounts Marketing budget, managing investment to ROI and financial targets.
Manage senior relationships with account partners, acting as the marketing lead and escalation point.
Lead internal communication with senior leadership, promoting the work and visibility of the Strategic Accounts Marketing team.
Align internal stakeholders and drive execution across functions.
Improve processes, ways of working and team effectiveness.
Lead and develop the Strategic Accounts Marketing team.

Skills for Success

University degree in Marketing or Business.
6+ years of marketing experience in the sporting goods/outdoor or lifestyle industry.
Track record of building and delivering marketing plans with major retail, wholesale or marketplace partners.
Strong commercial acumen and business understanding.
Solid understanding of marketing performance drivers and how to optimise them.
Experience managing budgets and delivering measurable results.
Proven stakeholder management and influencing skills at senior level.
People management and team leadership experience.
Strong digital and retail marketing knowledge.
Strong planning, organisational and communication skills.
Fluent in English. Additional European languages are an advantage.

What's in it for you?

Be part of iconic lifestyle brands
Join a multi brand and multi countries organization to drive you career forward
International and challenging working culture
On site gym offering health and well-being initiatives
Discount 50% on all VF brands
Subsidized canteen as well as break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

If you like what you have read and want to join our team then we would like to hear from you!

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