Associate Specialist, Marketing (Vans)

VF Corporation Open · verified Sep 9, 2026

ASIA > KOR > Seoul > SINSA SQUARE Office Full-time Mid-level General Marketing

Mid-level General Marketing role at VF Corporation. ASIA > KOR > Seoul > SINSA SQUARE Office · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Plan and deliver in-store visual merchandising for DTC doors, tied to retail marketing strategy
Use monthly product moments and store messaging to support retail KPI performance
Support new-store launches and Vans Leadership Summit work through layouts, zoning, and VM delivery
Adapt visual merchandising for wholesale, including ABC MART stores, assortments, and trade shows
Train store teams seasonally, issue monthly guidelines, and check execution through audits

What you bring

Bring three to five years of experience across retail marketing or visual merchandising
Hold a university degree or equivalent experience in a relevant field
Know the Vans brand, action sports, and street culture well
Communicate effectively with internal and external stakeholders across teams

Who this fits

You'll suit work that combines hands-on store execution with planning, training, audits, and agency coordination. The role is based in Seoul, reports to the Korea Marketing Lead, and works with APAC Retail Marketing, Korea DTC, Korea DTP, agencies, store managers, and wholesale accounts.

From the employer

•MAIN RESPONSIBILITIES
- VM – DTC B&M
. IN-STORE VM PLANNING AND EXECUTION WITH SEGMENTED PLANS ALIGNING RETAIL MARKETING STRATEGY (DTC 80 DOORS).
. WORK TOWARDS MEETING RETAIL KPI’S THROUGH IMPACTFUL IN-STORE MESSAGING VIA MONTHLY PRODUCT MARKETING MOMENTS.
. CONTINUE TO TEST AND LEARN ELEVATED/LOCALIZED VM AND ENHANCED STORY TELLING IN STORES TO BE MORE COMPELLING AND ENGAGING.
. STORE OPENING PROJECT SUPPORT THROUGH LAYOUT AND VM ZONING PLANNING, AND EXECUTION
. RETAIL VLS (VANS LEADERSHIP SUMMIT) VM PLANNING AND EXECUTION SUPPORT

- VM – DTP WHOLESALE ACCOUNTS
. ALIGN WHOLESALE CHANNEL NEEDS AGAINST MONTHLY VM NEEDS AND DRIVE GLOBALLY ALIGNED PRODUCT MARKETING MOMENTS.
. ABC MART OFFLINE STORE IN-STORE VM PLANNING AND EXECUTION (152 OFFLINE DOORS)
. DEVELOP AND MANAGE ELEVATED RETAIL ENVIRONMENT AND WHOLESALE STORE - IE. WORK WITH WHOLESALE TO ENSURE RIGHT ASSORTMENTS
. WHOLESALE TRADE SHOW VM PLANNING AND EXECUTION SUPPORT

- VM TRAINING
. EXECUTE STRATEGY FOR VM ROUNDING, UTILIZING 3RD PARTY RESOURCES TO EFFECTIVELY PROVIDE VM SUPPORT ON MONTHLY BASIS.
. EXECUTE SEASONAL VM TRAINING FOR STORE STAFF TO DEEPEN UNDERSTANDING OF KEY PRODUCT MARKETING MOMENT HIGHLIGHTS. (VLS/ON-SITE VM TRAINING)
. ESTABLISH AND ALIGN VM GUIDELINE AND PROVIDE MONTHLY STORIES VM GUIDELINES TO STAFF AND REVIEW VIA MONTHLY AUDIT PROGRAM

•SUPPORT RESPONSIBILITIES
-RETAIL MARKETING

•COUNTERPARTS
- Answers to Korea Marketing Lead

- Works with APAC Retail Marketing, Korea DTC, Korea DTP, VM Agency, Rounding Agency, DTC Store Managers, Wholesale Accounts

WHAT WE WILL BE LOOKING FOR IN YOU:

Education: University degree or equivalent through experience in a relevant field
At least 3-5 years of Visual Merchandising or Retail Marketing experience
A deep understanding of the Vans brand, the action sport industry and street culture
Collaborate with various stakeholders, with proven effective internal & external communications

Interaction:
* Exchanges standard/basic technical or nontechnical information with colleagues and immediate superiors and/or customers* May be a required to interpret or clarify technical information to aid understanding* Audience is generally knowledgeable about the subject matter* Conveys straightforward information to non-divergent audiences

Impact:
* Impact is limited to short-term team performance* Supports the achievement of goals through own personal effort* Responsible for planning own work, assessing own progress, and adjusting efforts to meet goals

Accountability:
* Accountable for meeting own targets which impact the immediate work area* Accountable for meeting own targets which are often considered financially immeasurable* Work is reviewed periodically* Is aware of wider profitability issues

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