growthroles

Senior Marketing Project Manager

Vestwell vestwell.com Open · verified Oct 6, 2026
New York Senior General Marketing

At a glance

Senior General Marketing role at Vestwell. New York · $105,000–$120,000 base.

SalaryStated by Vestwell
$105,000 – $120,000
Base salary for this role, in USD per year, as published in the posting.
This role, from VestwellOur estimate for the market: $125,975–$176,250Median $155,400
Below the market median of $155,400 for senior general marketing roles in New York.
Worked out from 107 postings that stated pay, median $155,400. Last updated Oct 6, 2026.
RoleGeneral Marketing
SenioritySenior
LocationNew York
Base pay$105,000–$120,000
PostedOct 5, 2026 · 1d ago
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Coordinate marketing plans with internal and external partners, then keep deadlines visible and on track
  • Set measures for content, review performance, and spot trends or opportunities to improve
  • Run the content calendar across external communications, assigning timing and ownership across teams
  • Bring teams and freelance contributors together to move projects forward as needed

What you bring

  • At least seven years in related content and project management work
  • A track record of taking projects from kickoff through completion while coordinating multiple workstreams and varied content
  • Working knowledge of finance or experience in another regulated field
  • Proficiency with Asana, Excel, and Google Workspace or equivalent tools
  • A bachelor's degree or equivalent experience combining education and work

Who this fits

This senior role suits someone who can work independently, adapt to shifting needs, and manage several content workstreams. The position is based in New York City and follows a hybrid office model.

From the employer

Vestwell is the financial technology company powering the new savings economy. Our platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs.

Today, Vestwell enables over 350,000 businesses and over 2M active savers, with over $50B in assets saved across all 50 states.

Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers. To learn more, visit vestwell.com

Who Are We Looking For?

We are looking for an experienced and strategic Senior Marketing Project Manager to implement, own, and organize the workstreams related to various MarCom sites and content for our state savings programs. Though working cross-functionally, this role reports directly to the Head of Marketing and will be an integral part of the Vestwell marketing team. The successful candidate must have a passion for financial content and is thrilled about the opportunity to shape the future of content at a fast-growing, VC-backed company.

What Will You Be Doing?

  • Work with internal and external stakeholders to define and execute marketing strategies
  • Collaborate cross-functionally to ensure critical timelines and deadlines are managed, tracked and met
  • Define and develop KPIs to demonstrate success, analyze content performance, identify trends, and areas for optimization
  • Manage a robust content calendar that includes all external communications, content, timing, and ownership across different team members
  • Work with cross-functional teams and freelancers on projects as needed

Requirements

The Necessities

  • A passion for content and project management with 7+ years of related experience
  • Strong understanding of the finance industry or background in other regulated industries
  • Proven experience owning a project start to finish, organizing multiple workstreams and managing diverse content for products and asset classes across different mediums
  • An entrepreneurial spirit that allows you to be nimble and adapt to changing company needs and jump into new projects with ease
  • Ability to work independently and manage workload to achieve desired goals
  • Proficiency in Asana, Excel, as well as Google Workspace equivalents
  • Ability to learn technical flows and optimize workflows for future use
  • Bachelor's degree or equivalent combined work experience

The Extras

  • Previous experience in project management or a marketing function at a FinTech startup

This role will be based in either the New York City office, and will be part of Vestwell's hybrid in-office operation.

The expected base salary range for this position is $105K - $120K base. This position is eligible to participate in the Company Bonus Pool and is eligible to receive new hire equity in the Company. Please note that salary bands are based on NY and other similar metro areas and may differ based on where the role is ultimately hired.

Employee Benefits
We’re an innovative, high-growth company with an exciting future ahead. At Vestwell, we prioritize employee wellbeing through comprehensive health benefits, generous time off, and a dedicated Employee Wellbeing Committee. Our hybrid work model offers flexibility while providing access to our collaborative offices in Midtown Manhattan, Austin, King of Prussia, and Scottsdale. And, of course, as a company focused on helping people save for the future, we offer a competitive 401(k) plan.

Interview Process
Our interview process starts the same for every candidate with 1-2 introductory conversations to learn more about your background, interests, and what you're looking for, while also giving you the opportunity to learn more about Vestwell and the team. From there, the process varies by role but typically includes a skills or experience-based assessment, such as a coding interview, portfolio review, or deeper discussion of your relevant experience. Successful candidates then move on to a virtual or in-person interview panel. Before extending an offer, we complete a reference check with a current or former manager and a peer. Throughout the process, we prioritize transparency, clear communication, and minimizing surprises.

For your awareness you will only receive correspondence from recruiting@vestwell.com any other domain not ending in vestwell.com is not our Recruitment team.

Vestwell’s Privacy Policy. Attention California residents: In the course of conducting our business and complying with federal, state, and local government regulations governing such matters as employment, tax, insurance, etc., we must collect Personal Information from you. Should you accept employment with Vestwell you may view our California Privacy Rights Act here: Vestwell’s California Privacy Rights Policy.

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