Senior Brand Designer
Senior Brand Marketing role at Vestwell. New York · $95,000–$105,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set visual direction from the initial brief through final delivery, keeping campaigns and channel work coherent
- Build and extend reusable brand components while protecting consistency as the identity develops
- Create event, campaign, digital, social, email, and sales materials for varied audiences and formats
- Run the design queue in Asana, align stakeholders, and coordinate vendors on schedules and handoffs
- Produce partner-ready collateral with the required versions, reviews, and brand controls
What you bring
- Show a minimum of five years designing brands or marketing materials, with B2B SaaS or fintech experience preferred
- Present work across digital and physical formats that combines creative range with a consistent brand perspective
- Communicate clearly, manage competing stakeholders, and collaborate with a low-ego approach
- Use Figma at an expert level, including components, auto-layout, prototypes, and organized team files
- Work fluently in Adobe Creative Suite, InDesign, and HubSpot CMS for production and page or email builds
Who this fits
This suits a senior designer who can move between campaign concepts, production details, and multiple marketing workstreams. You’ll work from Vestwell’s New York office in its hybrid setup.
From the employer
Vestwell is the financial technology company powering the new savings economy. Our platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 350,000 businesses and over 2M active savers, with over $50B in assets saved across all 50 states. Vestwell's platform serves a diverse clientele, including financial advisers, employers, third-party administrators, financial institutions, payroll providers, government agencies, and individual savers.
To learn more, visit vestwell.com
Who Are We Looking For?
Vestwell is looking for a Senior Brand Designer to own creative execution across every channel and surface — from integrated campaigns and event experiences to web, email, social, and sales collateral. This is a high-ownership, high-volume role on the Marketing team: you will independently manage a multi-workstream design queue, bring a clear visual POV to every brief, and be the connective tissue between strategy and finished creative.
You will partner with Content, Demand Generation, Product Marketing, Sales, and external vendors, while also running the design intake process that keeps the whole marketing org moving. The right person is equally at home concepting a campaign and shipping a co-branded one-pager before noon.
What Will You Be Doing?
Design Creative Strategy
- Experience building and maintaining design systems — you create reusable components, enforce visual consistency, and evolve the system as the brand grows
- Strong creative concepting skills — you can take a brief from whiteboard to moodboard to finished campaign with a clear point of view
- Demonstrated ability to build visual brand recall in market across campaigns, channels, and audiences
- High-volume, multi-workstream ownership — you manage several concurrent projects across different teams and deadlines without losing quality or momentum
- Independently own a brief end-to-end: intake, concept, stakeholder alignment, production, and delivery
- Experience across print, physical, and digital mediums — you are as comfortable designing a conference booth as a display ad
- Brings a clear POV through visual storytelling — your work has a perspective, not just execution
- Co-brand fluency — experience managing partner or co-branded materials programs, including versioning, approvals, and brand governance across a partner ecosystem
- Comfortable managing and directing external vendors: photographers, videographers, illustrators, and web developers
Events & Physical
- End-to-end design for the Vestwell event experience
- Conference booth activations, signage, and environmental design
- Branded merchandise and swag
- OOH campaign assets
Campaigns & Brand
- GTM creative for new product and feature launches
- Integrated brand campaign assets across channels
- Brand system extensions
- Creative concepting: moodboards, visual directions, and campaign frameworks
Growth & Digital
- Growth channel digital ads: display, Meta, Reddit, and other paid formats — multiple sizes and personas
- Ongoing social media creative for Instagram, LinkedIn, and other platforms
- Landing pages for campaigns, gated content, and partner-specific experiences
- Email design and HubSpot template build/deployment
Sales Enablement & Collateral
- One-pagers, decks, and webinar visuals
- RFP and proposal design
- Co-branded partner materials — logos, collateral, and partner-specific versioning
- App screen and product UI support as needed
Design Operations
- Own and manage the marketing design request intake process — triage the Asana queue, prioritize across stakeholders, and run a weekly design sync
- Onboard new teammates and stakeholders to the design request workflow
- Maintain and organize Figma files and the shared media library
- Coordinate with external vendors and freelancers on timelines and deliverables
Requirements
The Necessities
- 5+ years of brand or marketing design experience, ideally in B2B SaaS or fintech
- A portfolio that demonstrates both creative range and consistent brand thinking — across digital and physical
- Experience working in a fast-paced, cross-functional environment where you are managing multiple projects and stakeholders simultaneously
- Strong written and verbal communication — you give clear feedback, write tight creative briefs, and can explain your design decisions
- Low-ego collaborative style: you work well with opinionated stakeholders and know when to hold your ground and when to flex
- High attention to detail and a strong visual standard — you notice when something is off and you fix it
- Figma (Pro) — expert-level, including components, auto-layout, prototyping, and file organization for team use
- Adobe Creative Suite — Photoshop, Illustrator, and related tools for production-level work
- InDesign — for print-ready collateral, sales materials, and multi-page documents
- HubSpot CMS — designing and building/deploying landing pages and email templates directly in HubSpot
This role will be based in Vestwell’s New York office, and will be part of Vestwell's hybrid in-office operation.
The expected base salary range for this position is a minimum of $95K - $105K, plus performance based bonus. This position is eligible to receive new hire equity in the Company. Please note that salary bands are based on NY and other similar metro areas and may differ based on where the role is ultimately hired.
OUR BENEFITS
We’re an innovative, high-growth company with an exciting future ahead. At Vestwell, we prioritize employee wellbeing through comprehensive health benefits, generous time off, and a dedicated Employee Wellbeing Committee. Our hybrid work model offers flexibility while providing access to our collaborative offices in Midtown Manhattan, Austin, King of Prussia, and Scottsdale. And, of course, as a company focused on helping people save for the future, we offer a competitive 401(k) plan.
OUR PROCESS
Our interview process starts the same for every candidate with 1-2 introductory conversations to learn more about your background, interests, and what you're looking for, while also giving you the opportunity to learn more about Vestwell and the team. From there, the process varies by role but typically includes a skills or experience-based assessment, such as a coding interview, portfolio review, or deeper discussion of your relevant experience. Successful candidates then move on to a virtual or in-person interview panel. Before extending an offer, we complete a reference check with a current or former manager and a peer. Throughout the process, we prioritize transparency, clear communication, and minimizing surprises.
For your awareness you will only receive correspondence from recruiting@vestwell.com any other domain not ending in Vestwell.com is not our Recruitment team.
Vestwell’s Privacy Policy. Attention California residents: In the course of conducting our business and complying with federal, state, and local government regulations governing such matters as employment, tax, insurance, etc., we must collect Personal Information from you. Should you accept employment with Vestwell you may view our California Privacy Rights Act here: Vestwell’s California Privacy Rights Policy.