Sr Product Marketing Manager
Senior Product Marketing role at Verisign. Reston · $135,800–$183,800 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build messaging and content that increase awareness and demand for TLDs and related services
- Plan and deliver launches for new products and feature improvements
- Research competitors, customers, and industry developments to uncover market opportunities
- Align teams around go-to-market strategies, messaging, and supporting materials
- Guide major initiatives through internal prioritization and approval
What you bring
- A bachelor’s degree in a related area or equivalent professional experience
- At least ten years in brand management, product marketing management, or both
- You can move between strategic planning and operational execution while using data, judgment, and close attention to detail
- You communicate, present, collaborate, and influence effectively with many internal stakeholders
- You bring proactive ownership, business understanding, objectivity, and accountability
Who this fits
You’ll suit a senior product marketing role focused on Verisign’s top-level domains and related services, where technical ideas must become persuasive customer and sales stories. The role is based in Reston, Virginia, with a hybrid schedule, and requires cross-functional work across a matrixed organization.
From the employer
Verisign helps enable the security, stability, and resiliency of the internet. We are a trusted provider of internet infrastructure services for the networked world and deliver unmatched performance in domain name system (DNS) services.
We are a mission focused, values driven company where each individual can contribute to building a stronger, more secure internet. We offer a dynamic and flexible work environment with competitive benefits and the ability to grow your career.
The Sr Product Marketing Manager will help drive market preference and demand for Verisign’s top-level domains (TLDs) and related products and services globally. A successful candidate will have the ability to think creatively and analytically to identify and analyze problems and data to find creative solutions grounded in logic. They will be an expert at understanding our customers and turning technical concepts in persuasive and compelling stories that motivate action.
This position will help manage Verisign's product portfolio through activities including, but not limited to, messaging, proof point, and brand benefits/value proposition development in support of new product launches; channel programs; and general marketing initiatives.
The Sr Product Marketing Manager will serve as the subject matter expert on buyer personas, market trends, and the competitive landscape in addition to producing customer-facing and sales collateral, including whitepapers, webinars, case studies, website copy, etc. This role will also work closely with the Product team to validate product strategy, specifications, and messaging; and manage and align on roadmaps for product launches and enhancements. Lastly, the Sr Product Marketing Manager will need to work cross-functionally to shepherd key projects through the company prioritization and approval process, and support other business operation needs as required.
Key responsibilities:
- Generate awareness and drive demand for Verisign’s TLDs and related services by developing unique and compelling messaging and supporting content and assets that clearly articulate the value propositions to target audiences and customers.
- Develop and execute comprehensive launch plans for new products and feature enhancements.
- Conduct competitive intelligence and primary and secondary research, and track industry news to stay abreast of the competitive landscape and identify opportunities.
- Work collaboratively across multiple departments to gain understanding, buy-in, and approval of strategies and content to support go-to-market activities.
Qualifications:
- 4-year Bachelors degree in related field, or equivalent work experience
- 10+ years of brand management and/or product marketing management experience
- Self-motivated and proactive
- Ability to operate at an operational and strategic level
- Strong business acumen, good judgment, attention to detail, objectivity, and accountability
- Ability to think both analytically and creatively, making data-informed decisions
- Ability to collaborate and communicate effectively in a matrixed environment
- Ability to manage a large number of internal stakeholders
- Strong interpersonal and influencing skills
- Strong presentation development abilities
This position is based in our Reston, VA office and offers a hybrid work schedule.
The pay range is $135,800 - $183,800.
The anticipated annual base salary range for this position is noted above, however, base pay offered may vary depending on job-related knowledge, skills, experience. Verisign offers a discretionary bonus which is based on individual and company performance, and certain roles may be eligible for discretionary stock awards.
Verisign is an equal opportunity employer. That means we recruit, hire, compensate, train, promote, transfer, and administer all terms and conditions of employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disability, or other protected categories under applicable law.
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