Business Development Executive

Creating Safer, Stronger Workplaces for Everyone.
At SafeWorkforce, we help businesses create safer, stronger workplaces through expert HR and Health & Safety support. Combining specialist advice with practical solutions, we help organisations protect their people, stay compliant and build workplaces where people and businesses can thrive.
As part of our sales team, you’ll be focused on one thing: creating and converting new business opportunities across our HR and Health & Safety solutions. You’ll proactively build pipeline, open doors with new customers and take ownership of opportunities from first conversation through to close.

We’re looking for someone tenacious, target-driven and hungry to earn. You’ll be comfortable prospecting, picking up the phone and creating opportunities rather than waiting for them to come to you. You’ll understand what drives a buying decision, build urgency and confidently demonstrate the commercial value of our solutions.

You’ll own your number, know your pipeline and keep opportunities moving. Using a consultative approach, you’ll uncover customer challenges, position the right solution and focus on conversion, revenue and long-term customer value.

• Hunt, create and win – Proactively generate and qualify new business through outbound prospecting, inbound leads and targeted campaigns.
• Open new doors – Confidently approach SMEs, start commercial conversations and turn prospects into genuine sales opportunities.
• Own your number – Take accountability for your targets, pipeline and performance, with a clear focus on delivering results.
• Build and convert pipeline – Manage opportunities from first contact through to close, maintaining a strong pipeline and maximising conversion.
• Progress with pace – Create urgency, overcome objections and keep deals moving through the sales cycle.
• Sell on value – Understand customers’ HR and Health & Safety challenges and clearly demonstrate the commercial value of the right solution.
• Maximise every opportunity – Identify cross-sell opportunities and confidently position longer-term agreements where they add value for the customer.
• Bring the energy – Be resilient, competitive and persistent. You’ll be comfortable hearing “no”, learning from it and moving on to the next opportunity.
• Know your numbers – Keep your CRM, pipeline and forecast accurate and have a clear understanding of what you need to deliver against target.
• Keep raising the bar – Develop your product and industry knowledge, sharpen your sales approach and continually look for ways to improve your performance.

We’re looking for a commercial salesperson with a genuine hunter mentality. You’ll enjoy creating opportunities, working towards targets and taking ownership of your performance.

💼 Proven B2B sales experience within a target-driven, consultative environment
🏢 Industry experience is essential, ideally within HR, Health & Safety or compliance
🎯 A strong track record of achieving or exceeding sales targets
📈 Experience generating, managing and converting your own pipeline
📞 Confidence prospecting and creating new business through outbound activity
💬 Strong discovery, objection-handling and closing skills
💰 Commercial awareness and the ability to sell on value rather than price
⚡ Tenacity, resilience and the motivation to keep pushing for the next opportunity
🚀 A competitive mindset, hunger to earn and appetite to develop your sales career