Growth Marketing Manager, Agent Stack

Vercel Open · verified Sep 10, 2026

San Francisco New York Manager Growth Marketing

Mid-level Growth Marketing role at Vercel. San Francisco · $176,000–$220,000 base.

SalaryStated by Vercel

$176,000 – $220,000

Base salary for this role, in USD per year, as published in the posting.

This role, from VercelOur estimate for the market: $135,000–$189,975

Above the market median of $157,500 for mid-level growth marketing roles in San Francisco.

Worked out from 39 postings that stated pay, median $157,500. Last updated Sep 8, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run lifecycle campaigns across email, in-app, and owned and paid channels to boost activation and retention
Build segmentation and personalization so developers and enterprise stakeholders get relevant, timely messaging
Map customer journeys to spot friction and improve touchpoints for conversion and loyalty
Set up automated workflows with behavioral triggers and A/B tests, then optimize from the data
Report on campaign performance and flag ways to keep improving

What you bring

At least four years in lifecycle, CRM, or growth marketing, ideally at a SaaS or developer-tools company
Hands-on with automation platforms like HubSpot, Iterable, Braze, or Marketo, plus analytics tools such as Amplitude, Segment, Looker, or Mixpanel
A history of scaling multi-channel lifecycle programs that measurably lifted adoption and retention
Sharp analytical instincts, turning data into strategies you can act on
Clear writing and speaking that lands with both technical developers and enterprise buyers

Who this fits

This suits a growth marketer who is comfortable straddling technical and business audiences and enjoys experimentation. You'll work closely with product, demand gen, data, sales, and customer success, so cross-functional collaboration is central. The role is based in San Francisco, with pay stated between $176,000 and $220,000 depending on skills, experience, and location.

From the employer

About Vercel:

Vercel is the agentic infrastructure company. We free people and agents to ship what’s next.

For more than a decade, Vercel has shaped how the web is built. As the team behind Next.js, v0, and AI SDK, we create products that help builders move from idea to production with speed, security, and exceptional developer experience.

Now, software is entering a new era, and the next generation of products will not just be used by people. They will be built, extended, and operated by agents.

We are building the platform for that future, trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. Whether you’re building our products, supporting our customers, growing our community, or shaping our story, you’ll help define what comes next.

About the Role:

As a Growth Marketing Manager, you’ll design and execute multi-channel programs that guide developers and enterprise customers through their journey with Vercel—from onboarding and adoption to retention and expansion. Your work will directly influence how customers experience the platform, ensuring they realize the full value of Vercel’s products.

You’ll partner closely with the Growth Product Team, Demand Generation, Product Marketing, Data to deliver personalized, impactful lifecycle communications that scale globally. This is a high-visibility role with the opportunity to impact both revenue and customer engagement.

What You Will Do:

End-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and long-term retention.
Segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders. Develop and maintain customer journey maps to identify friction points, optimize touchpoints, and design end-to-end experiences that drive conversion, retention, and loyalty.
Automated workflows and experimentation, building scalable programs with behavioral triggers, A/B testing, and data-driven optimizations.
Campaign measurement and reporting, surfacing insights on performance and recommending opportunities for continuous improvement.
Cross-functional alignment, ensuring lifecycle marketing supports Sales and Customer Success priorities and ties into Vercel’s broader GTM strategy.
Creative and content collaboration, partnering with design and product marketing to develop messaging that resonates with both technical and business audiences.

About You:

4+ years of experience in lifecycle, CRM, or growth marketing, ideally within SaaS, developer tools, or B2B technology.
Proficiency with marketing automation tools (HubSpot, Iterable, Braze, Marketo) and analytics platforms (Amplitude, Segment, Looker, Mixpanel).
Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retention.
Strong analytical and problem-solving skills with a track record of turning insights into actionable strategies.
Experience collaborating cross-functionally with Product, Engineering, Design, and GTM teams.
Excellent written and verbal communication skills, with the ability to engage both technical developers and enterprise buyers.
A growth mindset with passion for experimentation, iteration, and scaling lifecycle programs.

Benefits:

Competitive compensation package, including equity.
Inclusive Healthcare Package.
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
Flexible Time Off.
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

The San Francisco, CA base pay range for this role is $176,000 - $220,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.