Vice President of Marketing - Crossix

Veeva Systems Open · verified Sep 16, 2026

Remote New York Philadelphia Full-time VP Marketing Leadership

Leadership Marketing Leadership role at Veeva Systems. Remote, United States · full-time · $175,000–$275,000 base.

SalaryStated by Veeva Systems

$175,000 – $275,000

Base salary for this role, in USD per year, as published in the posting.

This role, from Veeva SystemsOur estimate for the market: $173,750–$269,375

In line with the market median of $211,250 for lead marketing leadership roles in New York, compared against the New York market.

Worked out from 44 postings that stated pay, median $211,250. Last updated Sep 16, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set positioning and value messages for Crossix Measurement and Audience products
Plan yearly marketing work and support major customer events
Build a multi-channel content program across thought leadership, blogs, web, video, and infographics
Launch go-to-market campaigns for new offerings and product updates to generate demand
Lead and develop a lean team while aligning with Sales, Product, and Strategy

What you bring

At least ten years in B2B marketing, including five or more years managing marketing teams
Product marketing experience in advertising technology or media
A record of turning complex technical capabilities into clear, persuasive messaging
Experience launching go-to-market programs and collaborating with Sales, Strategy, and Product
Strong leadership and partnership skills

Who this fits

You’ll suit a senior product marketing leader who can guide a lean team and work closely with Sales, Product, Strategy, and Crossix leadership. Life sciences experience and familiarity with Marketo, Salesforce, or HubSpot are helpful but not required. The role is remote within Veeva’s Work Anywhere model, though office work may be needed when necessary.

From the employer

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors. As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment. Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

Crossix is positioned at the center of big data, innovative technology, media, and life sciences. Our mission is to empower life sciences companies with the data and insights they need to drive DTC and HCP marketing effectiveness and, ultimately, better patient outcomes. As part of Veeva, the Crossix team offers the agility of a high-growth team with the stability of a global leader.

We are seeking a Vice President of Marketing to lead marketing for Crossix. In this role, you will shape how our market-leading Measurement and Audience products are positioned across a dynamic and competitive landscape.

As a member of the Crossix leadership team, you will partner closely with leaders in Sales, Product, and Strategy, while leading a lean team of product and field marketing professionals.

What You’ll Do

Own overarching product positioning and value propositions across Crossix’s Measurement and Audience product lines.
Lead annual marketing planning and execution, including support for flagship customer events (Veeva Summit and Crossix Audience Day).
Build and scale a multi-channel content engine (thought leadership, blog posts, site copy, videos, and infographics) to elevate market presence and adapt assets into high-quality derivative content for vertical sub-segments.
Create targeted go-to-market programs for new product offerings and product innovations to drive pipeline demand.
Empower sales teams with high-impact product messaging, field enablement materials, and competitive intelligence tools.
Translate customer success stories into authentic reference selling assets and impactful programs that accelerate adoption.
Lead, mentor, and retain a high-performing team of product and field marketing professionals.
Partner seamlessly with Crossix leadership across Strategy, Sales, and Product to ensure strategic alignment and cross-functional execution.

Requirements

10+ years of B2B marketing experience with 5+ years leading marketing teams.
Strong background in product marketing at ad-tech or media companies.
Demonstrated capability to translate complex technical capabilities into clear, concise, and persuasive messaging and compelling thought leadership.
Proven track record of launching go-to-market programs.
Exceptional collaboration and leadership skills, with a track record of partnering closely across Sales, Strategy, and Product teams.
May be required to work on-site in the office on an as-needed basis.

Nice to Have

Life Sciences industry experience or working with businesses providing high-value solutions to life sciences companies.
Experience with marketing automation and CRM systems (e.g., Marketo, Salesforce, Hubspot).

Interviewing with Veeva

Follow the application process and submit your resume.
If moving to the interview stage, our process is as follows:
1. A conversation with the hiring manager
2. A personality assessment
3. A practical case exercise
4. A final conversation with our group's Senior Leader
Once all interviews are complete, the manager will be in touch with a final decision.

Perks & Benefits

Medical, dental, vision, and basic life insurance
Flexible PTO and company paid holidays
Retirement programs
1% charitable giving program

Compensation

Base pay: $175,000 - $275,000
The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world. Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at talent_accommodations@veeva.com.