Lead Financial Planning Analyst (Marketing)
At a glance
Senior General Marketing role at Vanguard. Malvern · full-time · no salary stated · we estimate $112,500–$174,075 across the United States.
Vanguard has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Run planning, forecasting, monthly reviews and variance checks for Marketing, while tracking expenses, headcount and emerging risks or opportunities
- Advise senior Marketing leaders on priorities and performance, using financial judgment to inform their decisions
- Build business cases, scenarios and financial models that compare Marketing costs, returns, risks and investment choices
- Connect media and marketing spend with measured business results, working with Finance and Marketing partners to improve that analysis
- Explain what is driving results and recommend next steps, while streamlining Finance processes through automation and simpler workflows
What you bring
- You have experience in FP&A, financial analysis or a related Finance role, with strength in planning, forecasting and modeling
- You can turn complex financial and business data into clear recommendations and decision materials for senior audiences
- You bring strong partnership and influencing skills, including the confidence to challenge assumptions constructively
Who this fits
This senior role suits someone who can work independently, balance detailed analysis with broader business priorities, and influence senior leaders. The position is based in Malvern and uses a hybrid working model. Visa sponsorship is unavailable.
From the employer
The Lead Financial Analyst will serve as a strategic Finance partner within Marketing, combining strong FP&A fundamentals with business acumen, analytical curiosity, and an investment mindset. The role will partner with senior leaders to translate financial and business performance into insights, evaluate investment opportunities and tradeoffs, and help connect Marketing resources to measurable business outcomes. The ideal candidate will look beyond reporting the numbers to understand what is driving them, why it matters, and how Finance can help improve the decisions that follow.
Responsibilities:
- Own core FP&A activities for key Marketing functions, including annual planning, forecasting, monthly reporting, variance analysis, risk and opportunity identification, and ongoing expense and headcount management; proactively surface insights and issues that require leadership attention.
- Serve as a trusted Finance partner to senior Marketing leaders, developing a deep understanding of business strategies, priorities, investments, and performance drivers; bring financial perspective and sound judgment to help leaders make better-informed decisions.
- Evaluate Marketing investments and business opportunities, developing business cases, scenario analyses, and financial models that clarify costs, benefits, tradeoffs, risks, and expected outcomes; help determine where investment can create the greatest value for Vanguard.
- Develop expertise across marketing investment, media, measurement, and analytics, partnering with Marketing and Finance stakeholders to strengthen understanding of how investments translate into marketing and business outcomes and improve the connection between spend, performance, and value creation.
- Turn financial and business data into actionable insights, looking beyond what happened to explain why it happened, what it means, and what should happen next; challenge assumptions constructively and bring forward recommendations that influence decisions.
- Drive outcomes across Finance and Marketing, collaborating across teams to solve problems, align stakeholders, and move important work forward; demonstrate ownership, sound judgment, and follow-through that turn analysis into action.
- Improve how Finance works, simplifying and standardizing processes, leveraging automation and emerging tools, and eliminating lower-value activities to create greater capacity for analysis, decision support, and strategic partnership.
Qualifications:
- Demonstrated experience in FP&A, financial analysis, or a related Finance role, with strong capabilities in planning, forecasting, financial modeling, and performance analysis.
- Strong analytical and problem-solving skills, with the ability to synthesize complex financial and business information, identify the key drivers, and translate analysis into clear recommendations.
- Exceptional written and executive communication skills, with demonstrated ability to synthesize complex topics into clear, compelling strategic memos, executive presentations, business cases, and other decision-support materials tailored to senior audiences.
- Strong business partnership and influencing skills, with the ability to build credibility with senior leaders and cross-functional partners, constructively challenge thinking, and help move decisions and priorities forward.
- Strategic and commercial mindset, with curiosity about how the business works and the ability to connect financial decisions and investments to broader business outcomes.
- High degree of ownership and initiative, with the ability to operate independently, anticipate needs, manage competing priorities, and drive work forward in an evolving environment.
- Strong attention to detail balanced with an ability to see the bigger picture, bringing appropriate rigor to the work while focusing effort on the questions and decisions that matter most.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.