Director of Ecommerce, FLB
Fort Lauderdale Full-time Director Ecommerce Marketing
At a glance
Director-level Ecommerce Marketing role at Valuetainment. Fort Lauderdale · full-time.
Pay not stated Ecommerce Marketing salary
RoleEcommerce Marketing
SeniorityDirector
LocationFort Lauderdale
EmploymentFull-time
PostedOct 9, 2026 · 6d ago
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Carry responsibility for FLB.com sales goals and profitable growth across monthly, quarterly and annual periods
- Set acquisition, conversion, merchandising and retention plans, with control of budgets, promotions, site priorities and agency results
- Guide the Shopify store redesign and functionality, making the shopping experience easier to use and more conversion-focused
- Find branded products that fit the label and its customers, then build growth plans to lift visits, engagement and sales
- Study customer behavior and ecommerce trends, then adjust plans to improve results
What you bring
- You have personally owned an online revenue goal and can show how actual sales compared with plan
- You have built or grown a direct-to-consumer apparel, footwear, accessories or related consumer brand
- You understand net sales, margins, customer acquisition costs and inventory limits, and can make a recovery plan when forecasts fall short
- You can bring marketing, creative, merchandising, inventory and fulfillment teams together around sales goals
Who this fits
This director-level role suits an ecommerce leader who has carried direct responsibility for online revenue, rather than only managing a website or reporting marketing activity. You’ll need to coordinate across several functions and make decisions using ecommerce performance data.
From the employer
You’ve owned the online sales number, and you delivered!
Own online net-sales targets and profitable growth. Lead the acquisition, conversion, merchandising, and retention plans required to deliver those targets, with clear authority over the relevant budget, promotional calendar, site priorities and agency performance. Hello Director of Ecommerce! Learn more.
The Director of Ecommerce is a commercially driven e-commerce leader who will personally own FLB.com’s monthly, quarterly, and annual online sales targets. He/She is accountable for delivering the revenue number, not simply managing a website, coordinating agencies, or reporting marketing activity. FLB’s online store includes men’s and women’s apparel, footwear and accessories, with collections including FLB Icon, FLB Sport and VT Originals.
The Director of Ecommerce is responsible for brand stewardship, go-to-market and launch execution, DTC channels and content, revenue accountability and performance, and cross-functional influence and leadership.
Job Responsibilities
Job Requirements
Compensation: Salary, Performance-Based Bonus, Comprehensive Benefits Package. Final compensation will be determined based on experience and skills and may vary from the range listed above.
https://vt.com/careers/
Lion Holdings is proud to be an Equal Opportunity Employer. Our hiring practices provide equal opportunity for employment without regard to race, religion, color, sex, gender, national origin, age, United States military veteran’s status, ancestry, sexual orientation, marital status, family structure, medical condition including genetic characteristics or information, veteran status, or mental or physical disability so long as the essential functions of the job can be performed with or without reasonable accommodation, or any other protected category under federal, state, or local law.
Own online net-sales targets and profitable growth. Lead the acquisition, conversion, merchandising, and retention plans required to deliver those targets, with clear authority over the relevant budget, promotional calendar, site priorities and agency performance. Hello Director of Ecommerce! Learn more.
The Director of Ecommerce is a commercially driven e-commerce leader who will personally own FLB.com’s monthly, quarterly, and annual online sales targets. He/She is accountable for delivering the revenue number, not simply managing a website, coordinating agencies, or reporting marketing activity. FLB’s online store includes men’s and women’s apparel, footwear and accessories, with collections including FLB Icon, FLB Sport and VT Originals.
The Director of Ecommerce is responsible for brand stewardship, go-to-market and launch execution, DTC channels and content, revenue accountability and performance, and cross-functional influence and leadership.
Job Responsibilities
- Oversee the redesign and functionality of our Shopify store, ensuring it's user-friendly, aesthetically aligned with our brand, and optimized for conversions
- Source high-quality, branded merchandise that resonates with our brand values and appeals to our audience's aspirations
- Develop and implement ecommerce growth strategies, focusing on data-driven decisions that increase site traffic, improve customer engagement, and boost sales
- Analyzes ecommerce analytics to understand customer behavior and trends, and adjusts strategies to maximize results
Job Requirements
- Personally carried an online revenue target and can quantify results against plan.
- Built or scaled a direct-to-consumer apparel, footwear, accessories or closely related consumer brand.
- Understands net sales after discounts and returns, contribution margin, acquisition costs and inventory constraints.
- Can turn a missed sales forecast into a specific recovery plan across traffic, conversion, average order value and repeat purchases.
- Can align marketing, creative, merchandising, inventory and fulfillment around the sales objective.
- Strong analytical skills, and comfortable with tracking and interpreting ecommerce metrics to drive decisions
Compensation: Salary, Performance-Based Bonus, Comprehensive Benefits Package. Final compensation will be determined based on experience and skills and may vary from the range listed above.
https://vt.com/careers/
Lion Holdings is proud to be an Equal Opportunity Employer. Our hiring practices provide equal opportunity for employment without regard to race, religion, color, sex, gender, national origin, age, United States military veteran’s status, ancestry, sexual orientation, marital status, family structure, medical condition including genetic characteristics or information, veteran status, or mental or physical disability so long as the essential functions of the job can be performed with or without reasonable accommodation, or any other protected category under federal, state, or local law.
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