Trade Marketing Specialist

Vaillant Group vaillant-group.com Open · verified Oct 23, 2026

Hangzhou Mid-level Trade Marketing

At a glance

Mid-level Trade Marketing role at Vaillant Group. Hangzhou.

Pay not stated Trade Marketing salary

RoleTrade Marketing

SeniorityMid-level

LocationHangzhou

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Train sales staff and dealers, then refine conversion approaches using online lead data
Build lead-generation skills across field teams and use data to guide decisions and market-share growth
Help plan national promotions with regional trade marketing teams, tracking budgets and shaping point-of-sale materials
Set channel plans with sales teams, check regional progress and keep execution on course
Improve dealer support, gift and coupon processes, while managing traditional retail channels

What you bring

At least three years in channel, product or strategic marketing within HVAC or home appliances
A strong trade-marketing background covering promotions, designer events and channel management
You understand home-appliance sales and can use Excel and PowerPoint proficiently
You communicate well in English, both verbally and in writing

Who this fits

This part-time, temporary role is based in Hangzhou. It suits someone who can lead cross-functional projects independently and coordinate sales, field and regional teams.

From the employer

Company: Vaillant Group (China) Heating, Cooling and Environmental Technology Co., Ltd. Hangzhou Branch Location: Hangzhou-CHN Country: China (CN) Brand: Vaillant

Contract type: Temporary Working time: Part-time

What we achieve together

Sales & Dealer Training: Conduct targeted training for sales teams and dealers, optimize conversion strategies, and build data-driven frameworks to improve online lead conversion.
Field Capability & Data Empowerment: Build field team capabilities for systematic lead generation. Establish data analysis and decision-making frameworks to empower the field team and expand market share. Align execution with corporate strategy and monitor KPIs.
National Promotion & Brand Awareness: Support national promotions to enhance brand exposure. Collaborate with regional TMKT on annual plans and cross-region implementation. Drive brand awareness and lead generation. Manage budget tracking and POSM design.
Channel Development & Coordination: Develop channel development and budget plans with sales force. As central controller, monitor regional progress and coordinate to ensure plan execution.
Process Improvement & Traditional Channels: Drive process improvements on dealer support, gift management, and award coupons to boost order rates. Manage traditional channels such as Home Building Materials City and Home EXPO.

What makes us successful together

Qualifications: At least 3 years of experience in the HVAC or home appliance industry in channel, product, or strategic marketing. Relevant certificates or licenses are an advantage.
Experience: Strong background in trade marketing, promotion, designer events, and channel management. Solid understanding of the home appliance sales model.
Know-how: Proficient in Excel and PowerPoint, with basic project management skills to lead cross-functional projects independently.
Personality: Passionate, reliable, responsible, with strategic thinking and a customer-oriented mindset. Creative, self-organized, honest, and a strong team player.
Language: Excellent communication skills and good English, both oral and written.

What you can count on

We offer flexible working hours and an annual leave and sick leave policy that supports your work/life balance.
We offer our employees in China an attractive remuneration package, including a competitive salary system and bonus incentive, holiday and flexible annual benefits, and the highest share of housing provident fund.
We provide border health care for employees including yearly health check-up and supplementary commercial insurance.
We provide various learning opportunities, including workshops, seminars, events, and e-learnings. Part of our culture is to encourage internal career development and job rotation.
Our company provides various employee benefits including transport allowance, meal allowance, discounts on Vaillant products, long service award and holiday gift from the trade union.
We have a modern, comfortable and safe office environment, the ventilation is a new heat exchange fan independently developed by Vaillant, which can provide a steady stream of fresh air all day long, with real-time monitoring of air quality changes in the house, safe and healthy, and bring the natural and comfortable German forest into our company.
We frequently hold employee activities, including company outings and family days.

What makes us special

We take care of a better climate. In every home and our environment. As a successful family business, we have been living up to this claim for over 150 years. We are one of the world's leading providers of heat pumps, digital services and efficient gas heating appliances and offer energy-saving solutions.

You will find sustainability everywhere at the Vaillant Group. In the office, at the production sites and on the road. Around 16,000 employees from over 70 countries are committed to this every day. As an international team, we take responsibility - for our future and that of our planet. We promote your personal development so that you can act with passion and together we can ensure a better climate.

Become part of the Vaillant Group and help us shape the future of heating!

We promote equity and do not tolerate any form of discrimination. We value the uniqueness of each individual and encourage all people to apply.

Your Contact:

Mengrui Zhang
+86 10 85932565