Content Specialist - Northstar California Resort

Create Your Experience of a Lifetime!

Come work and play in the mountains! Whether it’s your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world.

With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free Epic pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success.

Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Referral Program
  

Full Time roles are eligible for the above, plus:

• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans

Job Summary

Our resort-based communications teams manage strategic communications, PR, content creation and resort social media channels with the mission of providing an Experience of a Lifetime for our guests.

Northstar California Resort is hiring a full-time, 12-month Content Specialist to assist with content creation, resort storytelling and social media management.

The resort’s Content Specialist captures timely, in-the-moment photo and video assets at the resort to leverage across Vail Resorts’ digital channels and platforms. This role is responsible for the strategic planning and production of content, distribution and community management on social media, and content creation for web, public relations and media, and other channels.

Resort Content Specialists help promote and build the resort’s unique brand and reputation. They are deeply involved in the content and creative elements that bring the resort’s story to life while ensuring all content follows the resort’s clearly defined brand and communications guidelines.

They have a hand in many different types of marketing and communications projects and are responsible for delivering results in a fast-paced environment. Flexibility and a positive attitude are crucial for this role.

The ideal candidate will have experience in content creation, storytelling, social media, copywriting and creative design. The position directly creates content while also facilitating photoshoots with contracted photographers/models during brand shoots. This individual will also curate content and creative from guest User-Generated Content to bring the brand to life, and support with daily social community management and communications. Leading candidates will have a resume and portfolio of work for the hiring team to review.

Job Specifications:

• Starting Wage: $23.59/hr - $31.45/hr

• Employment Type: Year Round

• Shift Type: Full Time hours available

• Minimum Age: At least 18 years of age

• Housing Availability: Yes

Job Responsibilities:

• Creation of photo and video content and creative assets for social media, digital, video, website, blogs, CRM, offline advertising campaigns and other channels.

• Utilize strong storytelling skills to bring the resort brand to life across a variety of platforms and mediums.

• Assist with social and digital media content ideation, creation, posting, community management of social media channels, and reporting.

• Independently capture, shoot, edit and publish multimedia content under tight deadlines.

• Maintain a content production calendar with an organized schedule of cadenced messaging.

• Assist with larger-scale resort brand photo and video shoots.

• Organize and lead smaller-scale resort photo and video shoots including contracted models and photographers/videographers.

• Work closely with the resort communications team to create content that is in line with the resort brand.

• Photo and video asset management and tracking.

• Assist with various PR-related storytelling content needs.

• Other miscellaneous communications and PR duties as assigned, including but not limited to: web content, creation of articles and listicles, social media channel content, content coverage of resort events/attractions/conditions, and working with various vendors, agencies and contractors in the resort’s content creation network.

• Basic administrative duties.

• Other duties if assigned.

Job Qualifications:

• Bachelor’s degree preferred, preferably in Communications, Journalism or Marketing.

• High-quality photo and video capture and editing experience.

• Strong storytelling and copywriting skills.

• An eye for visual design, with the ability to work independently to capture photo and video assets.

• Knowledge of Microsoft Word, PowerPoint, and Excel.

• Understanding and knowledge of social media platforms.

• Experience with Sprout Social and other social media management programs is a plus.

• Intermediate or above skiing or snowboarding ability.

• Experience with Adobe Creative Cloud – especially Lightroom, Photoshop and Premiere Pro is a plus.

• Ability to communicate with guests thoughtfully via social media in the resort’s brand voice.

• Comfortable shooting, editing, and publishing video content including proficiency with action sport cameras and phone apps.

• Ability to work in a fast-paced environment and meet deadlines.

• Must be organized and thrive managing multiple projects at once.

• Must be able to work within a flexible schedule to capture content at certain times (i.e. prior to resort openings, following major snowfall, during events, weekends, etc.)

• Must be comfortable engaging in-person with guests, models, and other resort employees to capture content in natural and authentic ways.

• Must be familiar with leveraging and engaging with guests in a brand voice via social media platforms and channels.
• Must speak, read and communicate fluently in English.

The expected pay range is $23.59/hr - $31.45/hr. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.

We follow all federal, state, and local laws including restrictions on child/minor labor. Minors hired into this position will not be asked or permitted to engage in any activities restricted to adult workers.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 517023
Reference Date: 09/01/2026
Job Code Function: Communications & Content