Lead Generation Specialist
On-site Bucharest Full-time Mid-level Demand Generation
At a glance
Mid-level Demand Generation role at Utilities One. Bucharest · full-time.
Pay not stated Demand Generation salary
RoleDemand Generation
SeniorityMid-level
LocationBucharest
WorkplaceOn-site
EmploymentFull-time
PostedSep 21, 2026 · 2d ago
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Trace each lead back to its source and keep attribution accurate throughout the funnel
- Set qualification rules with Sales, then test lead quality against eventual outcomes
- Run acquisition channels and budgets, scaling productive activity while cutting weak spend
- Enforce consent and suppression rules across campaigns and outbound sends
- Find conversion drop-offs, report lead progression, and improve handoffs with Sales
What you bring
- You understand how lead value differs from raw lead volume and can prioritize quality
- You work confidently with data, investigate inconsistencies, and support opinions with evidence
- You take practical ownership, learn quickly, and solve problems directly across teams
Who this fits
This role suits a hands-on demand generation professional who can connect acquisition performance with Sales feedback. You will work onsite in Bucharest on a Monday-to-Friday schedule from 14:00 to 22:00. CRM, Google Ads, LinkedIn Ads, or GA4 experience can help, but the listing says these tools can be taught.
From the employer
US Software Solution is an international solutions company focused on providing digital technologies to the Utilities, Telecommunications, Energy Efficiency, Renewable Energy, and Gas/Electricity sectors. Thanks to a team consisting exclusively of experts in their field, we are ready to supervise any project, regardless of its complexity and scale.
A Senior Data Engineer responsible for building and managing the company’s data warehouse and reporting infrastructure. The role ensures that data from different systems and APIs is reliably collected, transformed, stored in PostgreSQL, and prepared for accurate and efficient Power BI reporting. In short: they own the data pipeline from source systems to the final reporting layer, while ensuring data quality, performance, reliability, and maintainability.
Lead generation Specialist will own lead generation from source to Sales. You’ll figure out which channels bring in leads worth pursuing, fix the gaps in how we track them, and then grow what works. From paid search and social to landing pages and partnerships, you’ll manage acquisition, spend, and performance cutting what doesn’t deliver and scaling what does.
Work schedule:
Monday - Friday from 14:00 till 22:00
Understands what makes a lead valuable and can think beyond volume to quality.
A Senior Data Engineer responsible for building and managing the company’s data warehouse and reporting infrastructure. The role ensures that data from different systems and APIs is reliably collected, transformed, stored in PostgreSQL, and prepared for accurate and efficient Power BI reporting. In short: they own the data pipeline from source systems to the final reporting layer, while ensuring data quality, performance, reliability, and maintainability.
Lead generation Specialist will own lead generation from source to Sales. You’ll figure out which channels bring in leads worth pursuing, fix the gaps in how we track them, and then grow what works. From paid search and social to landing pages and partnerships, you’ll manage acquisition, spend, and performance cutting what doesn’t deliver and scaling what does.
Work schedule:
Monday - Friday from 14:00 till 22:00
- Own lead source tracking end to end, ensuring every lead has accurate and reliable attribution.
- Define lead qualification criteria with Sales and continuously validate lead quality against real outcomes.
- Manage day-to-day lead acquisition channels and budgets, optimizing spend toward what delivers.
- Own consent and suppression standards, stopping campaigns or sends that don’t meet requirements.
- Track and report lead volume, source, quality, and progression on a consistent cadence.
- Identify and fix conversion leaks across the funnel, from first visit through to lead capture.
- Work closely with Sales to close the feedback loop and improve the quality of leads entering the pipeline.
Understands what makes a lead valuable and can think beyond volume to quality.
- A proactive self-starter who takes ownership and gets things moving without needing to be chased.
- A fast, curious learner who asks questions rather than making assumptions.
- Comfortable working with data, spotting gaps or inconsistencies and digging into why they exist.
- Able to form and defend a point of view with evidence, including when challenged or faced with opposing views.
- Practical and hands-on, willing to get into the detail and solve problems rather than simply flagging them.
- Brings a positive, constructive attitude and works well across teams, particularly with Sales.
- Experience with a CRM, Google Ads, LinkedIn Ads or GA4 is a plus, but not essential—we can teach the tools.
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