Web & Agentic AI Specialist | Marketing
At a glance
Mid-level General Marketing role at Up Hellas. Athens · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build responsive Webflow pages from initial concepts through launch, including campaign sites and marketing web experiences
- Configure GA4, Google Tag Manager, conversion events and ad pixels, then maintain dashboards that show what performs
- Create AI agents and automated workflows for lead routing, content operations and reporting
- Connect website forms and marketing systems to the CRM so leads are captured, enriched and routed
- Improve technical SEO, test page variations and use performance data to refine conversion-focused experiences
What you bring
- At least three years building websites, backed by a portfolio of live Webflow work
- Advanced Webflow capability, plus HTML, CSS, JavaScript, APIs and webhooks
- Practical experience building agentic AI workflows and connecting forms to CRM or marketing automation platforms
- Hands-on GA4 and Google Tag Manager setup, including conversion measurement, alongside strong technical SEO knowledge
- You communicate well in Greek and English and can work from Attica or relocate to Athens
Who this fits
This role suits a hands-on web specialist who can build in Webflow and apply AI automation, analytics and SEO to marketing work. The position is hybrid in Athens, and applicants need to be based in Attica or willing to relocate there.
From the employer
🚀 Join Up Hellas as our Web & Agentic AI Specialist!
💜 About Us: We're Up Hellas!
👋 Hey, we're Up! We design digital-first employee benefits that bring simplicity and fun to the modern workplace. Backed by the global Up Group (present in 25+ countries), we're on a mission to keep teams happy, healthy, and engaged.
The catch? We do it the maverick way — we never settle.
Our marketing team is one of the most creative and innovative B2B marketing teams in Greece. We love crazy ideas and results, and we love bringing them to life. If you want your work to ship fast and make a measurable impact, you'll feel right at home.
🎯 The Role
As our Web & Agentic AI Specialist, you'll own our web presence and deliver conversion-focused web and agentic AI experiences for every marketing pillar. You'll work hand-in-hand with the marketing team to design, build and optimize web pages, landing pages, microsites and web apps on Webflow, and you'll use agentic AI to create smarter, faster processes across the team.
⚡ What You'll Be Doing
- Design & develop in Webflow: Design and build high-performing, responsive pages, from concept to launch, with our website running on Webflow.
- Analytics setup: Set up and maintain tracking (GA4, Google Tag Manager, conversion events, ad pixels) and dashboards so we can measure what works.
- Agentic AI & automation: Design and deploy AI agents and automated workflows that create and optimize marketing processes (e.g. lead routing, content operations, reporting).
- Forms & CRM integrations: Connect forms, the website and marketing tools with our CRM so every lead is captured, enriched and routed correctly.
- Landing pages, microsites & web apps: Rapidly launch campaign landing pages and microsites, and create interactive web apps (e.g. calculators, quizzes, configurators) that drive leads.
- Technical SEO & AI optimization: Own technical SEO (site speed, Core Web Vitals, structured data, indexing) and optimize our content for AI-driven search (AI Overviews, ChatGPT, Perplexity).
- Collaborate with every pillar: Partner with marketing team members to turn ideas, even the crazy ones, into live web experiences.
- Conversion optimization: Run A/B tests and continuously improve pages based on data.
Requirements
✅ Must-haves
- 3+ years of hands-on experience designing and developing websites, with a strong portfolio of live Webflow projects (please include the link with your application).
- Advanced Webflow skills: CMS collections, interactions, components and responsive, mobile-first builds.
- Solid HTML, CSS and JavaScript, and comfort working with APIs and webhooks.
- A strong eye for UI/UX and conversion-focused design, with experience in Figma.
- Practical experience with agentic AI and automation tools (e.g. n8n, Make, Zapier, OpenAI/Claude APIs or similar) used to build real workflows.
- Experience integrating forms with CRM / marketing automation platforms (e.g. HubSpot, Salesforce or similar).
- Hands-on analytics setup with GA4 and Google Tag Manager, including conversion tracking.
- Strong technical SEO knowledge (Core Web Vitals, structured data, indexing, site performance).
- Excellent communication in Greek and English, and a team player who loves turning bold ideas into results.
- Based in Attica or willing to relocate to Athens (hybrid).
✨ Nice-to-haves
- Experience building web apps or interactive tools (React, Next.js or no-code/low-code app builders).
- Knowledge of AI search optimization (GEO/AEO) for AI Overviews, Claude, ChatGPT and Perplexity.
- Experience with A/B testing and CRO tools (e.g. Hotjar, Microsoft Clarity, VWO).
- B2B or SaaS marketing experience.
- Webflow certification or Webflow Experts / community involvement.
🎁 Why Join Up Hellas?
- Creative environment: Be part of a team that rewards bold ideas, experimentation and results.
- Stability & growth: Full-time, permanent position with real opportunities to learn and grow, especially in AI.
- Impact: Your work will be seen and used across all of our marketing pillars.
- Location: Hybrid, from our brand-new Athens HQ (with a great balcony!).
Benefits
- 💳🍽️🛒 FlexOne Multibenefit Card
- 💪 Fitpass gym access
- 🏥 Private medical plan
- 🚇 Public transport card
- 🥐 Breakfast at the office
👉 Ready to build the future of web and AI with us? Apply now!
All information received will be treated with strict confidentiality.
General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.
Each morning you get everything that fits, strongest first.
General Marketing
Find me workBy the team behind growthroles.