Digital Marketing & Analytics Intern

Universal Music Group Open · verified Sep 15, 2026

Singapore, Singapore Internship Junior Digital Marketing

Entry-level Digital Marketing role at Universal Music Group. Singapore, Singapore · internship.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll track social results, music charts, streaming activity, and playlists across Singapore platforms
You'll help run paid media campaigns and create or edit digital ad assets
You'll analyze song and social trends, including emerging local tracks and release patterns
You'll use Google Cloud, Big Query, and SQL for detailed artist analysis
You'll support event delivery when needed

What you bring

You bring strong enthusiasm for music, entertainment, and pop culture
You understand social trends, target audiences, and short-form video platforms
You can organize projects, communicate clearly, and manage multiple tasks under pressure
You have knowledge of Big Query and SQL, with Adobe Creative Suite experience as a bonus

Who this fits

This role suits someone immersed in music culture who can follow social trends and work across marketing and analytics tasks. It is a Singapore-based internship running from Jan '27 to Jun '27, with the option to continue longer.

From the employer

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

The core values that comprise Universal Music Group are Authenticity, Boldness, Creativity, Connection, Drive and Insight. These values are the essence of our people which makes UMG the most renowned company in the music industry.

We are in search of a Digital Marketing & Analytics Intern (6 months duration) based in Singapore, from Jan'27 to Jun'27 or even longer!

Responsibilities:

Digital Marketing

Regular social media performance monitoring
Monitor and update music charts across platforms in Singapore
Assist in executing of media buy/digital ad campaigns across paid media platforms (Meta Business Suite and/or TikTok Ads experience preferred)
Design and/or edit content for digital ad campaigns when needed with the use of editing platforms (Photoshop, Premiere Pro, Canva preferred)
Manage digital streaming platform accounts and regular playlist curation

Analytics

Track and monitor consumption of songs and social trends across timed and non-timed releases with the use of various data points (charts, in-house platforms, AI)
Identify and conduct trend analysis for emerging tracks in the local market through the use of innovative tools
Conduct in-depth analysis of artists through the use of Google Cloud (Big Query and SQL required)

Other

Assist in event execution (when needed)

BRING YOUR VIBE

Deeply passionate about music, entertainment and pop culture
A good understanding of latest trends on social media, pop culture and target audiences - we want to know your latest music memes and your favourite artists
A good sense of project management, strong organisational and communication skills
A strong understanding of short-form video platforms such as TikTok, Instagram Reels and YouTube Shorts
Ability to cope under pressure and multi-task in a fast-paced environment
Familiarity with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) is a bonus
Knowledge of Big Query and SQL is preferred

Interested? Please follow the link to submit your application today!
Note: Only shortlisted applicants will be contacted.

About us:

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

Job Category:

Marketing, Streaming & Digital Media