VP, Marketing, Group Retail Marketing

Company: 1011 United Overseas Bank Ltd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in ASEAN with a global network in Southeast Asia, Asia Pacific, Europe and North America. Operating through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, we have a global network of about 430 branches and offices in 19 markets. At the heart of UOB is our culture, shaped by the UOB Way and anchored on our four values – Honourable, Enterprising, United and Committed. For more than 90 years, these values have guided how we do right by our customers, collaborate with one another and create long-term value for the communities we operate in. As One Bank, we are committed to helping our colleagues build sustainable careers grounded in purpose, supported by strong values, and enriched with meaningful opportunities to grow.

Job Description

This role is part of UOB’s Group Retail Marketing function which focuses on:

1. Rolling out secured loans campaigns and activities to drive revenue growth, loan volumes and awareness for the bank’s mortgage and car loan businesses to drive digital and in-branch take-up.
2. Building on the bank’s omnichannel strategy by enhancing the in-person experience / branch proposition for consumers. Curating and governing the showcase of marketing assets across the bank’s wide branch network to increase the branch experience for customers as well as optimising the bank’s owned assets and channels, to drive CVPs and product/solution awareness and take up.
The job holder will be responsible for developing and executing marketing campaigns, as well as communication materials to strengthen the consumer perception of the Bank as well as the Bank’s secured loans business. The job holder will also support acquisition, retention, and portfolio growth initiatives to drive the business.

ROLES AND RESPONSIBILITIES
• Lead the development and execution of secured loans (mortgage and auto loans) and branch marketing campaigns to ensure the successful rollout of marketing activities and events. This will also include driving full funnel marketing campaigns, leveraging on both ATL and BTL as well as digital.
• Increase awareness for the branches/products/solutions through strategic media buy to drive awareness, acquisition and engagement.
• Work closely with stakeholders across sales, segment and product teams in the bank to facilitate and execute campaigns to help drive client acquisition, deepen client engagement and promote portfolio quality and penetration.
• Manage and support branch events, including sourcing of partners and gifting/premiums when required.
• Negotiate and work effectively with creative and media agencies as well as other external vendors to ensure quality execution of client programmes and campaigns.
• Monitor and analyse key performance marketing indicators, track and optimise media campaigns as well as deliver a robust and adaptable marketing calendar. Also able to manage and maximise budgets to achieve agreed yearly business priorities.
• Understand the needs of customers, industry trends, and the strategy and tactics of competitors; target key opportunities and communicate core value propositions to establish differentiating plus sustainable advantage and rolling out integrated marketing activities to deliver these to clients.

Requirements:

• Degree in Marketing, Communications, Business or Economics.
• At least 8-10 years of Marketing and/or Communications experience in a financial institution (FI), Wealth industry or direct to consumer business model environment e.g. in FMCG, online marketplaces.
• Demonstrate creativity and the ability to express opinions on creative work, with a good sense of consumer trends and insights.
• Ability to apply a customer centric mindset in the implementation of marketing campaigns.
• Good project management skills – able to prioritise and manage multiple projects in a fast-paced environment while maintaining attention to detail
• Demonstrate competency in integrated marketing communications, including digital and social media marketing.
• Strong communicator (written and spoken) who is personable and collaborative
• Strong analytical skills and data-driven thinking
• Able to work independently and collaboratively in a team, with good stakeholder management ability

Additional Requirements

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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