AVP, Marketing Analytic Analyst, Emerging Enterprise
Mid-level General Marketing role at United Overseas Bank. Kuala Lumpur · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Use business and portfolio analysis to increase customer value for the emerging enterprise business
- Work with product and portfolio teams on campaigns, product programs, pre-campaign reviews, and performance tracking
- Study customer, model, and campaign data to uncover sales and service opportunities
- Build and validate predictive models and analyses across segmentation, acquisition, retention, and win-back
- Prepare recurring portfolio reports for senior management, segments, channels, and marketing
What you bring
- Ability to apply decision modeling and customer analytics to business questions
- Skill in predictive modeling, exploratory analysis, data mining, and model validation
- Ability to analyze customer activity across acquisition, activation, cross-selling, retention, and related lifecycle stages
Who this fits
This role suits an analyst who can turn customer and portfolio data into decisions, opportunities, models, and management reporting. It is a hybrid position in Kuala Lumpur, Malaysia, and the listing states that UOB provides equal employment opportunity.
From the employer
About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
Job Description
1) Support EE Business via Business/Portfolio Analytics to realise and maximise customer value through the use of decision modeling and
customer analytics
2) Work with product / portfolio management to support product and portfolio on initiatives such as- marketing campaigns, product
programmes, pre-campaign analyses, performance metrics, etc
3) Identify and highlight trends and opportunities for sales and services based on periodic review of customer analytics, marketing models,
campaign results and other relevant customer/product information
4) Develop, implement and validate predictive models, exploratory data analysis / mining or other analyses across the Customer Life Cycle:
market segmentation, acquisition, activation, relationship management, cross-selling, up-selling, retention and winback
5) Generate regular portfolio reports for senior management, segment, channel and marketing, etc
Additional Requirements
Be a Part of the UOB Family
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
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