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Manager, Creative Producer

Umusic Open · verified Aug 15, 2026
New York Full-time Manager Creative

Mid-level Creative role at Umusic. New York · full-time · $54,000–$75,000 base.

SalaryStated by Umusic
$54,000 – $75,000
Base salary for this role, in USD per year, as published in the posting.
This role, from UmusicOur estimate for the market: $93,500–$138,600
Below the market median of $112,500 for mid-level creative roles in New York.
Worked out from 19 postings that stated pay, median $112,500. Last updated Aug 14, 2026.
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Create concepts, storyboards, and production plans for artist campaigns and releases
  • Capture, direct, produce, and edit content from events, performances, studios, and backstage
  • Run shoots and oversee creative work from preparation through final delivery
  • Work with editors and partners to tailor content for each digital platform
  • Manage schedules, budgets, vendors, freelancers, assets, and production deliverables

What you bring

  • A bachelor's degree in Film, Media Production, Marketing, or a related field, or equivalent professional experience
  • Three to five years producing digital, social, entertainment, media, or brand content, ideally with music experience
  • A track record of taking creative ideas through production to final delivery
  • Hands-on knowledge of budgets, planning, shoots, post-production, and content delivery
  • Strong platform storytelling, project management, communication, and organizational skills

Who this fits

You’ll suit this New York-based role if you can lead social-first music content while balancing fast reactions with planned campaigns. You should be ready for evening and weekend work, travel, and schedules shaped by live events and artists. If you need an employer enrolled in E-Verify, note that UMG is not enrolled in New York and cites some STEM-OPT situations as unsupported.

From the employer

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
 

How we LEAD:

The Creative Producer is responsible for developing and executing original, social-first creative that brings Island Records' artists, releases, and cultural moments to life. This role owns the creative process from concept through execution—developing ideas, storyboards, production plans, capturing live content, directing shoots, and partnering through post-production to deliver high-impact storytelling across digital platforms.

Working cross-functionally with Marketing, Digital, Creative, A&R, Artist Management, and external partners, the Creative Producer helps shape compelling narratives that deepen fan engagement and elevate artist brands.

How you'll CREATE:

  • Develop creative concepts, storyboards, and production plans for artist campaigns, releases, and marketing initiatives.
  • Capture, produce and edit social-first content across live events, performances, studio sessions, behind-the-scenes moments, interviews, and artist activations.
  • Lead productions from pre-production through delivery, including planning, directing shoots, and overseeing creative execution.
  • Partner with editors and creative teams to ensure content is optimized for each platform while maintaining a consistent creative vision.
  • Identify emerging trends, formats, and storytelling opportunities that elevate artist campaigns and drive audience engagement.
  • Collaborate with Marketing, Digital, Creative, A&R, Artist Management, and external partners to execute integrated content strategies.
  • Create repeatable content formats and creative franchises that strengthen artist brands and expand audience reach.
  • Balance reactive, real-time storytelling with long-term campaign planning to keep artists culturally relevant across digital platforms.
  • Manage production timelines, budgets, vendors, and freelancers to ensure projects are delivered on time and within scope.
  • Provide creative direction and constructive feedback throughout the production process to maintain a high standard of creative excellence.
  • Organize and manage production assets, footage, and deliverables to support ongoing campaigns and future content opportunities.

Bring your VIBE:

  • Bachelor's degree in Film, Media Production, Marketing or a related field, or equivalent professional experience.
  • 3–5 years of experience producing creative content for digital, social, entertainment, media, or brand marketing; preferred experience in the music industry.
  • Demonstrated experience developing creative concepts and managing productions from ideation through final delivery.
  • Experience capturing and directing content in fast-paced environments, including live events, performances, backstage, studio sessions, and on-location productions.
  • Working knowledge of production workflows, including budget management, pre-production planning, shoot execution, post-production, and content delivery.
  • Strong creative instincts with an understanding of platform-specific storytelling, audience behavior, and social media trends.
  • Excellent project management and organizational skills with the ability to manage multiple productions and shifting priorities simultaneously.
  • Strong communication and interpersonal skills with the ability to build trust with artists, managers, and internal stakeholders.
  • Proficiency with production tools and creative software, including Adobe Creative Suite (Premiere Pro, Photoshop, After Effects) or equivalent production workflows, is preferred..
  • Experience working with artists, creators, influencers, or talent is helpful. 
  • Comfortable working flexible hours, including evenings, weekends, and travel as required by artist schedules and live events.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

  • Comprehensive medical, dental, and vision coverage

  • Including 100% coverage for out-patient in-network mental health services

  • Fertility coverage for eligible medical plan participants

  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)

  • Student Loan Repayment Assistance and Tuition Reimbursement

  • 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

  • Flexible Paid Time Off (PTO) for exempt employees

  • 3-weeks PTO for non-exempt employees

  • 2-weeks paid Winter Break

  • 10 Company Holidays (including Juneteenth and Wellbeing Day)

  • Summer Fridays (between Memorial Day and Labor Day)

  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.


Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish


Job Category:

Creative, Design & Production

Salary Range:

$54,000- $75,000

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.  All candidates are encouraged to apply.

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