Head of External Communications, Marketing & Customer Engagement

Twenty Twenty Consulting Ltd Open · verified Aug 15, 2026

On-site Wakefield Director Communications

Leadership Communications role at Twenty Twenty Consulting Ltd. Wakefield · £45,000–£60,000 base.

SalaryStated by Twenty Twenty Consulting Ltd

£45,000 – £60,000

Base salary for this role, in GBP per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead and develop marketing and CRM staff to improve customer response, retention and business development
Turn brand and company goals into marketing, digital and social strategy with senior management
Use competitor, trend, consumer and segmentation insight to guide brand plans and find opportunities
Oversee branded communications, campaigns, advertising, PR, website activity, events and telemarketing
Set CRM standards, track lead follow-up, delegate work and support recruitment campaigns

What you bring

You can lead and improve the performance of marketing and CRM teams
Strong IT ability alongside digital marketing, social media, content writing and PR skills
Events management experience is preferred
A confident, outgoing style with strong interpersonal skills
An innovative, driven approach and the ability to use budgets and team capabilities efficiently

Who this fits

You'll suit a Wakefield-based onsite leadership role managing staff mainly located in Wakefield and Huddersfield. The role calls for a confident, outgoing, self-starting manager who can work with senior leaders while staying hands-on with delivery.

From the employer

Head of External Communications, Digital Marketing & Customer Engagement

Location: Wakefield /Huddersfield

Salary £45,000-£60,000 (depending on experience)

Excellent company benefits including flexible working, good holiday package, pension scheme & employee discounts.

The Role

This is a newly created position to help move my clients premium brand business to the next level. They are seeking to develop and maximise the performance of the existing Marketing and CRM teams whilst developing their customer activity and enhancing their PR, Digital and Social Media reach.

Key Attributes

They are looking for a confident person, outgoing personality with great inter-personal skills. You will be a self-starter, driven who wants to develop your own career and improve the performance of those working within the team. You will be innovative, up to date with all the marketing and social media channels, working efficiently to get the best from the budget and skills available to you.

You will have great IT Skills, Digital Marketing, Social Media, Content Writing, PR and ideally Events Management Experience.

The Role

Managing a team of staff, primarily located in Wakefield and Huddersfield.
Lead, develop, manage the Marketing Team to be innovative and inspirational
Lead develop and drive the performance of the CRM team to ensure first class database management, excellent customer response and business development and retention
Working with Senior Management, you will develop and shape both the marketing and digital/social media strategy in line with both brand and company objectives, through to implementation and delivery.
Responsible for competitor analysis, industry trends, consumer insights and segmentation. To allow the formulation of new brand strategies, improvement of existing brand strategies and the capitalisation of the brand for emergent opportunities
Ensure effective, branded marketing communications, including company website
Work with other department heads to build a strong and robust business
Delegate responsibility for tasks/projects to staff to achieve agreed marketing and social media objectives, whilst also being ‘hands-on’
Overseeing events in all forms
Devising, approving and overseeing the implementation of campaigns
Managing telemarketing activity
Review the follow-up and measurement of enquiry/lead generation
Manage all the advertising and PR in line with Marketing Strategy
Be the lead role to ensure effective use of the CRM system across the business and ensure maximum performance for the CRM team members
Accountable for the application of the brands, both Company and third-party Premium Brands
Ensure effective recruitment campaigns in order to guarantee skilled and efficient employees – employer brand