Marketing Manager - Customer and Digital
At a glance
Manager-level General Marketing role at TWE Global Careers. Melbourne · full-time · no salary stated · we estimate A$88,250–A$115,864 across Australia.
TWE Global Careers has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Shape customer and trade marketing plans for key brands, then put them into action across channels
- Run connected campaigns that build shopper engagement, improve visibility and encourage purchases
- Work with retailers, online sales platforms and agencies to build effective partnerships
- Use market, shopper and category data to spot growth opportunities and guide campaign choices
- Lead and develop the team while overseeing budgets and campaign results
What you bring
- You bring substantial FMCG trade or customer marketing and activation experience; grocery work is especially valued
- You have delivered integrated campaigns successfully and helped grow products
- You can build stakeholder relationships and turn data into commercial strategy and creative work
- You have managed people before and can lead a collaborative, results-oriented team
Who this fits
This manager role suits someone with customer, trade or brand-led marketing experience who can lead a team. Alcohol experience is welcome but not required. The role is based in Melbourne and focuses on brands and channels across ANZ.
From the employer
About us
Treasury Wine Estates (TWE) is one of the world’s largest wine companies, and we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE, we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched and joyful communities.
At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people. Learn more about our people promise and our renowned portfolio of global brands.
About the role
As Marketing Manager - Customer & Digital, you will lead the development and execution of shopper marketing and digital activation strategies across a portfolio of leading wine brands in ANZ. These brands include the likes of Penfolds, Squealing Pig and Pepperjack – household brands and marketing leaders in a number of areas of the category! Working closely with brand, sales, category and retailer partners, you'll deliver customer-centric campaigns that drive brand growth, increase visibility and create exceptional shopper experiences across multiple channels.
Develop and deliver customer and trade marketing strategies across key brands and channels.
Lead omnichannel campaigns that drive shopper engagement, visibility and conversion.
Build strong partnerships with retailers, e-commerce platforms and agency partners.
Use market, shopper and category insights to identify growth opportunities.
Lead and develop a high-performing team while managing budgets and campaign performance
About you
Extensive experience in FMCG trade or customer marketing and activation, with grocery FMCG highly valued. Brand and category-led marketing experience is also highly relevant. Alcohol experience is welcome but not essential.
Proven success delivering integrated marketing campaigns and product growth.
Strong stakeholder management and relationship-building skills.
Commercially minded, with the ability to translate data into strategy and creative solutions.
An inspiring people leader with a collaborative and results-focused approach; previous people management experience is required.
Why you’ll love it here:
Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE. We prioritize your growth with access to global career opportunities and structured programs designed to support your health, wellbeing, and career development. Learn more about our benefits and culture here.
Benefits depend on your work category and may include
Paid Parental & Caregiver Leave: Generous time off for life’s big moments.
Volunteer Days: Get paid to give back—2 full days each year!
Flexible Work Options: Find your flex—hybrid and custom schedules available for certain roles.
Wine Perks & Discounts: Enjoy exclusive employee pricing on the world’s best wines, plus receive a generous quarterly wine allowance.
Recognition & Rewards: Celebrate wins and earn fun rewards.
Plus, a “TWE4ME Day” – a day to spend however you choose!
It takes all varietals
Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, or any other legally protected characteristic. If you require assistance or accommodation during the application process, please contact recruitment@tweglobal.com, quoting the job title and reference number.
Apply Today
We move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.
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