Senior Sales & Marketing Manager
At a glance
Senior General Marketing role at TUI. Luton.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Keep the river-cruise brand consistent across digital, retail, trade and onboard channels, including campaigns and launches
- Grow direct-channel demand and sales through retail and specialist teams covering search, display, email and affiliates
- Set the website content plan and use data-led changes to improve the customer journey and conversion
- Lead social and influencer work that builds consideration and brings in customers across emerging platforms
- Give internal, contact-centre, retail and trade teams the product knowledge and tools to sell river cruises
What you bring
- You have led commercially focused marketing and delivered customer campaigns tied to growth, acquisition, retention and revenue
- You can turn sales and marketing plans into measurable results across distribution channels
- You have managed and developed teams, as well as budgets using data to improve performance and return
- You bring strong project organisation and stakeholder communication, with working ability in Microsoft Office tools
Who this fits
This is a senior leadership role combining marketing, sales and people management, suited to someone comfortable coordinating work across UK and Group teams. The job is based in Luton, United Kingdom.
From the employer
We're looking for an ambitious and commercially savvy leader to drive the growth of TUI River Cruises. You'll bring our brand proposition to life across every stage of the customer journey, leading campaigns, content, digital marketing, CRM, partnerships and loyalty initiatives that inspire customers to book and return. Working in close partnership with UK and Group teams, you'll translate strategy into results, strengthen our market position and help shape the future of one of the most exciting growth areas within TUI.
The role will be published until 19 October 2026.
ABOUT OUR OFFER
- Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
- Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
- A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
- Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
- Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.
ABOUT THE JOB
- You'll lead the execution of our brand strategy across all customer, sales and operational touchpoints, ensuring consistent messaging and visual identity across digital, retail, trade and onboard channels while managing key brand campaigns and product launches.
- You'll own the strategic performance of TUI River Cruises' direct distribution channels, including retail and working in partnerships with specialist performance marketing teams across SEO, paid search, display, email and affiliate channels to maximise demand generation and conversion.
- You'll own the TUI River Cruises website content roadmap and optimisation strategy, partnering with TUI Studio’s, Digital, Web and Commercial teams to enhance the customer journey and support conversion through data-led improvements.
- Leading our social media and influencer strategy, you'll work with specialist teams to deliver engaging content that builds brand consideration and supports customer acquisition across emerging platforms and trends.
- As our product expert and primary point of contact, you'll ensure Internal, Contact Centre, Retail and Trade teams have the knowledge and tools needed to effectively promote and sell our river cruise experiences.
- You'll manage our CRM and loyalty strategy, partnering with UK and Group teams to support new-to-cruise acquisition, strengthen retention and enhance customer lifetime value through targeted communications and segmentation.
ABOUT YOU
- You bring solid experience as a commercially focused marketing leader with a track record of delivering customer-centric campaigns that support brand growth, customer acquisition, retention and revenue performance.
- Your Sales & Marketing expertise enables you to develop and translate strategy into measurable business results that support commercial objectives across all distribution channels.
- As an excellent communicator, you're able to collaborate, influence and negotiate effectively with stakeholders at all levels.
- You have successful project management and organisational capabilities, managing multiple priorities and delivering cross-functional initiatives in fast-paced environments.
- Your people leadership experience shows you can develop high-performing teams and foster a customer-centric culture that delivers results.
- You have a proven track record of managing and optimising marketing budgets, using data and insight to maximise performance, efficiency and return on investment.
- You're proficient in Microsoft Office applications including Teams, PowerPoint, Word and Excel.
From a workplace to a place to belong. At TUI we embrace diversity, equity, and inclusion, encouraging everyone to come as you are, because together, our potential is limitless.
We are committed to supporting candidates with disabilities and impairments so if you require any support, please do let us know.
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