Head of Marketing

Truv truv.com Open · verified Aug 21, 2026

Remote Miami Director Marketing Leadership

Leadership Marketing Leadership role at Truv. Remote, United States · $180,000–$240,000 base.

SalaryStated by Truv

$180,000 – $240,000

Base salary for this role, in USD per year, as published in the posting.

This role, from TruvOur estimate for the market: $135,000–$202,000

Above the market median of $182,000 for lead marketing leadership roles in Miami, compared against the Miami market.

Worked out from 12 postings that stated pay, median $182,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set demand-generation direction, pipeline goals, and marketing spend
Expand paid acquisition through LinkedIn, Google, retargeting, sponsorships, and new channels
Lead conferences, executive dinners, webinars, and Truv-hosted events
Create account- and persona-focused campaigns with Sales through follow-up and pipeline conversion
Own attribution and funnel analysis while building the team, agencies, and partners needed to scale

What you bring

At least eight years in B2B marketing, preferably at a fast-growing SaaS or fintech company
Public-sector knowledge, including experience with state and federal agencies, is preferred
A record of demand-generation work tied to measurable pipeline and revenue
Strong capability across paid programs, events, integrated B2B initiatives, enterprise sales cycles, and account-based marketing
Experience managing budgets, funnel metrics, attribution, ROI, and high-performing marketing teams

Who this fits

You’ll fit a hands-on leadership role that combines strategy, execution, experimentation, and close partnership with Sales. The work suits someone focused on revenue outcomes who can build a marketing function, manage external partners, and move quickly. This is a fully remote position.

From the employer

Truv is transforming the financial data industry with a secure and real-time API platform for payroll account access. Our technology streamlines income and employment verification, direct deposit switching, and more—eliminating outdated processes and unlocking greater financial opportunities. Backed by $30M from top investors like Kleiner Perkins and NYCA, we’re disrupting a $2B legacy market with cutting-edge innovation and a customer-first approach. Our leadership team brings expertise from industry giants like Apple, Carta, Venmo, MX, and Okta, driving the future of financial data access.

About the Job:

We are seeking a Head of Marketing to build and scale Truv’s demand generation engine. This is a highly hands-on role focused on generating pipeline through paid acquisition, events, integrated campaigns, and rapid growth experimentation.

You’ll own marketing strategy and execution while partnering closely with Sales and leadership to turn marketing investment into measurable pipeline and revenue.

What You’ll Do

Own Truv’s demand generation strategy, marketing pipeline targets, and budget.
Build and optimize paid acquisition across LinkedIn, Google, retargeting, sponsorships, and new channels.
Own our events strategy across industry conferences, executive dinners, webinars, and Truv-hosted events.
Build integrated campaigns targeting our highest-priority accounts and buyer personas.
Partner closely with Sales on account targeting, campaign execution, follow-up, and pipeline conversion.
Continuously test new channels, audiences, creative, messaging, and offers to unlock growth.
Own marketing analytics and attribution across CAC, opportunities, pipeline, and revenue.
Build and manage the internal team, agencies, and partners needed to scale.

Who You Are

8+ years of B2B marketing experience, ideally within a high-growth SaaS or fintech company.
Deep understanding of public sector business preferred prior experience working with state and federal agencies.
Proven track record building demand generation programs that produce measurable pipeline and revenue.
Deep experience with paid acquisition, events, and integrated B2B campaigns.
Highly analytical and comfortable owning budgets, funnel metrics, attribution, and ROI.
Strong understanding of enterprise B2B sales cycles and account-based marketing.
Hands-on operator who can move seamlessly between strategy and execution.
Creative experimenter who moves quickly, tests ideas, and doubles down on what works.
Strong partner to Sales with a revenue-first mindset.
Experience building and leading high-performing marketing teams.

Success Metrics

Marketing-sourced and influenced pipeline.
Qualified opportunities generated.
CAC and cost per opportunity.
Paid acquisition performance and conversion.
Event-generated pipeline and ROI.
Funnel conversion rates.
Revenue growth attributable to marketing.

Benefits

Competitive salary and equity package.
Fully Remote.
Health, dental, and vision benefits.
401(k).
Flexible time off.
High-impact role with significant ownership.
Opportunity to build Truv’s marketing engine from the ground up.