Pay-per-click (PPC) Specialist (Trodo SIA / Latvija)
Mid-level Paid Search / PPC role at trodo. Mārupe · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Launch and improve paid campaigns across Google Ads, Meta, TikTok and other channels
- Use keywords, audiences, creative and budgets to improve conversion performance
- Track CPA, ROAS, CTR and conversions, then test ideas and share actionable reports
- Research markets and competitors to strengthen Trodo’s advertising approach
- Manage budgets, monitor ROI and coordinate compliant ads with creatives, partners and agencies
What you bring
- Bring at least two years of paid digital advertising experience across Google Ads and other platforms
- Have managed monthly advertising budgets ranging from 30K to 100K
- Think analytically, take ownership and defend well-reasoned viewpoints
- Use Latvian and English confidently when working with software and international audiences
- Have the legal right to work in Latvia
Who this fits
This role suits a mid-level PPC specialist who can own performance marketing work and make decisions from campaign data. You’ll support advertising across Scandinavia, the Baltic States and Europe, including e-commerce activity. The position is based in Mārupe and requires Latvian and English, plus legal authorization to work in Latvia.
From the employer
Role Description:
The role of the PPC Specialist is focused on managing large scale E-Commerce advertising in Scandinavia, Baltic States and Europe, leveraging their experience with Google Ads to increase conversions, minimize wasted costs and identify new opportunities.
Responsibilities:
- Launches and optimizes campaigns (Google Ads, Meta, TikTok, etc.) Works with keywords, audiences, creatives
- Monitors CPA, ROAS, CTR, conversions
- Plan, launch, and optimize paid advertising campaigns using data-driven insights (copy, targeting, budgets)
- Analyze performance, run experiments A/B tests, and provide clear reports with actionable recommendations
- Research market and competitors to benchmark and improve Trodo’s advertising strategy
- Manage budgets, track ROI, and support forecasting for campaigns and channels
- Collaborate with creative teams, partners, and agencies to deliver compliant, high-performing ads
- Prepare reports
Requirements:
- 2+ years of experience in paid digital advertising across Google Ads and other platforms
- Experience with budgets 30-100K/month
- Ability to take responsibility and understand the role of your work in the growth of the company
- Courage and initiative to debate and defend your own views, ability to think critically
- Strong analytical skills
- Good command of Latvian and English language skills are required for working with software and developing solutions tailored for international audiences and users
- You have a legal right to work in Latvia
As an advantage:
- Experience in e-commerce with multi-country operations
- Proficiency in advertising and analytics tools (Google Ads, Google Analytics, GTM, Merchant Center, Meta, TikTok, Bing Ads)
- Strong understanding of how advertising campaigns drive clearly defined conversion objectives
- Experience with large catalogs
What we offer:
- Extended health insurance
- Flexible benefits (extra holidays or paid GYM)
- Growth & development opportunities
- Employee Purchase Program
- Mental health support program
- Fruits (and ice cream during summer), and refreshments in the office
- Family-friendly workplace
- Celebrations of employee's important life moments
- Team buildings and corporate events
Trodo was founded in 2013 by two young IT enthusiasts (and brothers) from Latvia and an experienced rally and car maintenance veteran from Norway. Trodo continues to grow by offering online services that prioritize a positive user experience, hoping that anyone who uses Trodo's services for the first time will become a dedicated repeat customer.
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