Social Media Strategist / Manager

Toyota Connected Europe Open · verified Sep 9, 2026

London Manager Social Media

Mid-level Social Media role at Toyota Connected Europe. London · no salary stated · we estimate £35,000–£42,500.

Estimated pay

Toyota Connected Europe has not published a salary for this role. The figure below is our estimate, not theirs.

£35,000 – £42,500

What the middle half of mid-level social media roles in London paid, among postings that did state a salary.

Worked out from 9 postings that stated pay, median £35,500. Last updated Sep 9, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll own and refine the Connected Services social strategy and content themes
You'll assess the account, audience, past content and paid activity to set a performance baseline
You'll create an editorial plan that combines Toyota assets, adapted work and social-first content
You'll coordinate creative briefs, publishing, daily channel work and community engagement
You'll establish KPIs, analyse results and turn findings into content and paid-social improvements

What you bring

You have hands-on experience setting social strategy and running channels day to day
You have managed established brand accounts, preferably for a large consumer brand
You understand Instagram, organic and paid social, measurement and performance improvement
You have used Brandwatch or a similar enterprise social listening and analytics platform
You can work across Brand, Corporate Communications, Marketing, Product and Legal teams

Who this fits

This role suits a hands-on strategist who can set direction while managing the channel directly, with experience in complex organisations and creative collaboration. The work covers Toyota Connected Services across Europe and is based in London on a hybrid basis. It starts ASAP as an initial six-month contract outside IR35.

From the employer

Social Media Strategist / Manager – Toyota Connected

Location: London / Hybrid

Start: ASAP

Duration: 6 Month Initial Contract

Status: Outside IR35

We are looking for an experienced Social Media Strategist/Manager to lead the day-to-day strategy and operation of Toyota Connected Services' social media presence across Europe.

This is not simply a content-posting role. You will work closely with our GTM, Corporate Communications, Creative and Product teams to develop an existing Connected Services social account into a more purposeful, measurable customer engagement channel.

The account already has an established audience, existing content and some paid amplification. Our next step is to build on that foundation: strengthen the content strategy, understand what is already performing, create and adapt more relevant Connected Services content, grow engagement and establish meaningful KPIs that connect social activity with wider customer and business objectives.

What you'll do

Own and evolve the Connected Services social media strategy and content pillars.

Review the existing account, audience, historic content and paid activity to establish a clear performance baseline.

Work with GTM & Creative Team to align with the existing Toyota content calendar and identify opportunities for Connected Services content.

Develop and manage an editorial, balancing existing Toyota assets, adapted content and new social-first content.

Brief and collaborate with designers, copywriters, video/motion specialists and product experts to create effective social content.

Manage publishing, day-to-day channel activity and community engagement.

Identify opportunities for organic growth and collaboration with Toyota channels.

Define a practical KPI and measurement framework, moving beyond follower counts to understand reach, engagement, customer intent and, where possible, traffic into Toyota's digital ecosystem.

Use Brandwatch and platform analytics to analyse content, audience and campaign performance and turn the data into actionable recommendations.

Run regular performance reviews with GTM &cCreative Team and continuously optimise the content strategy.

Help shape the future paid social strategy, including audience segmentation and amplification of proven organic content.

What we're looking for

You are a hands-on social strategist who is equally comfortable setting the strategy and running the channel.

You should have strong experience in:

Managing established brand social accounts, ideally for a large consumer brand.

Instagram strategy, content planning and community management.

Organic and paid social, and understanding how the two should work together.

Social analytics, KPI definition and performance optimisation.

Brandwatch or comparable enterprise social media/listening platforms.

Turning performance data into clear business recommendations rather than vanity metrics.

Working within complex organisations with Brand, Corporate Comms, Marketing, Product and Legal stakeholders.

Briefing creative teams and recognising what makes effective social-first content.

Developing content for multiple European markets would be an advantage.

What success looks like

In the first six months, you will help us establish a clear baseline for the existing channel, build a consistent Connected Services content and publishing model, understand which content generates meaningful customer interest, and create the measurement framework that informs our next investment decision.