VP of User Acquisition

Toogeza Open · verified Aug 23, 2026

Europe Full-time VP Growth Marketing

Leadership Growth Marketing role at Toogeza. Europe · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the company’s user acquisition direction and lead paid and organic mobile growth
Manage the eight-figure UA budget across App Store, Google Play, Meta, Snapchat, TikTok and other channels
Run testing, campaign optimization and performance reporting to improve growth and efficiency
Strengthen ASO, SEO, referrals, re-engagement, funnels, tools and UA processes
Lead twenty Paid and Organic UA specialists while coordinating with Product and external partners

What you bring

At least eight years in digital marketing or mobile app user acquisition, including at least two years leading teams
Strong command of mobile acquisition, analytics and attribution
Experience growing organic acquisition through ASO, SEO, referrals and re-engagement
Ability to manage large budgets across several performance marketing channels
Strong analytical, communication and stakeholder management skills, with Looker and Excel experience

Who this fits

You’ll suit a senior mobile growth leader who can set strategy, manage a large budget and lead a team across paid and organic acquisition. The role requires close work with Product, Finance, Legal, People, ad networks and vendors. The listing gives only a European Union location and does not state a more specific work arrangement.

From the employer

We are toogeza, a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones.

Currently, we are looking for an experienced VP of User Acquisition to join one of Toogeza’s clients.

What You’ll Do

Define the vision and strategy for User Acquisition at the company.
Lead both Paid and Organic User Acquisition, managing and optimizing mobile performance marketing across key platforms and stores: App Store, Google Play, Meta, Snapchat, TikTok, etc.
Own an 8-figure UA budget, driving user and revenue growth while balancing efficiency metrics (e.g., LTV:CAC) and scaling installs sustainably.
Oversee reporting and analytics for UA and marketing performance, ensuring clear visibility and decision-making.
Build and run test plans and experimentation across UA initiatives to identify the highest-impact growth opportunities.
Optimize and report campaign performance across multiple ad networks, continuously improving creatives, targeting, and funnels.
Drive growth initiatives in ASO, re-engagement, and other organic levers (incl. SEO/referrals where applicable).
Lead the team in designing and improving internal tools and processes for more efficient UA execution and learning loops.
Work closely with Product teams to ensure strong funnel conversion and maximize value from each acquisition channel.
Partner with internal stakeholders (Finance, Legal, People) to support growth plans and operational needs.
Manage external partners: ad networks and vendors; collaborate with creative and other teams to develop high-performing ad assets and supporting materials.
Lead and grow a high-performing team of 20 specialists across Paid and Organic UA.

What Success Looks Like

A clear UA strategy and operating model that scales acquisition across channels while maintaining efficiency (LTV:CAC).
Consistent, measurable growth in users and revenue, supported by structured testing and repeatable learnings.
Reliable reporting and analytics that enable fast decision-making and predictable performance.
Strong cross-functional collaboration with Product, leading to improved funnel conversion and better payback.
A well-structured, motivated UA org with strong processes, tools, and execution standards across Paid + Organic.

What We’re Looking For

8+ years in digital marketing / user acquisition (primarily mobile apps), including 2+ years in leadership roles.
Deep expertise in the mobile UA landscape, mobile analytics, and attribution.
Proven ability to grow and amplify organic acquisition using ASO, SEO, referral strategies, and re-engagement approaches.
Strong analytics skillset and fluency with visualization / reporting tools (e.g., Looker) and Excel.
Experience successfully managing large marketing budgets across multiple performance channels.
Strong data-driven mindset: able to turn analysis into decisions, recommendations, and outcomes.
Excellent communication and stakeholder management skills: comfortable promoting, defending, and negotiating new ideas.

What’s next?

If this role sounds like a fit we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.

We’ll review everything within five working days, and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.