Senior Marketing Manager (Demand Gen)

Tight tight.com Open · verified Aug 23, 2026

On-site Washington Full-time Senior Demand Generation

Senior Demand Generation role at Tight. Washington · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build demand generation across content, SEO, email, ads, partner marketing, and events
Own content creation and publishing, including the relationship with the writing firm
Turn accounting and embedded-finance knowledge into useful marketing content
Take over established marketing work from the CEO and expand your remit over time
Work with strategic partners on co-marketing and support event programs

What you bring

Bring three to ten years of B2B marketing experience
Show strong writing ability and a working grasp of content marketing
Understand accounting and the embedded finance ecosystem
Manage team members in a high-growth setting while working with leaders

Who this fits

You’ll suit a fast-moving environment where the marketing function is being built and responsibilities may expand. The role is based at Tight’s Washington, DC headquarters and requires onsite work five days a week. It offers a path toward Head of Marketing, with growth shaped by your developing skills and interests.

From the employer

Job Title

Senior Marketing (Demand Gen) Manager (path to Head of Marketing)

Job Description

The Tight Embedded Accounting HQ is in Washington, DC, in the renowned Dupont Circle neighborhood, directly across the street from the Dupont Circle Metro Station. We are in our high-energy office 5 days a week, and we’re looking to bring on a Product leader who embraces the opportunity to collaborate with high-trajectory teammates in our HQ. Tight is growing at a rapid pace, with 50% year-over-year employee growth, and we’re looking for a leader who not only embraces the growth but also is excited by the amount of change that comes with this growth.

Many financial technology (FinTech) platforms are building products that leverage Tight's Embedded Accounting UIs, APIs and SDKs; over 1.3M users are leveraging said products across dozens of small business platforms, including Vertical SaaS platforms, Horizontal SaaS platforms, and Virtual Bookkeeping platforms.

While Tight is a product-led organization (80% of Tight’s team is comprised of engineers), Tight’s CEO has historically owned all aspects of marketing, with help from the Head of Business Development and various contractors. Now, Tight is creating a Demand Generation operation, which will encapsulate the following areas:

Content
AGO/GEO/SEO
Email
Potential Additional Demand Gen Areas
- Ads
- Co-marketing with strategic partners
- Events

We're looking for an enthusiastic, quick, and passionate marketing generalist who:

Already understands content marketing
Can firmly grasp the domain knowledge of accounting as well as the embedded finance ecosystem
Will own content production and publishing, including relationship with content-writing firm

Qualifications

The following qualifications should help build confidence in the ability to grow into the above responsibilities:

3 to 10 years of experience in B2B marketing
Experience managing high-growth team members in addition to liaising with leaders
Strong writing skills

Importantly, at Tight, we are looking to utilize your existing skills to take over existing marketing functions from Tight’s CEO, and then the sky's the limit responsibility/growth-wise based on where your skill development and interests lead.