Customer Marketing Analyst
Tiger Brands Open · verified Sep 29, 2026 At a glance
Mid-level Customer Marketing role at Tiger Brands. Isando · full-time.
Pay not stated Customer Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Clean and combine EPOS data, then turn it into useful insight for customer marketing managers
- Use Nielsen, Dunnhumby and other available sources to find shopper marketing and category management opportunities
- Check ranging, pricing, sales and competitor reports, then recommend category actions aligned with channel and portfolio strategies
- Review merchandising across channels and track shopper plan rollouts to identify improvements and shared standards for strong activation
- Present analysis to trade customers and build tools that help customer teams use data and plan space more efficiently
What you bring
- You can gather, clean and integrate EPOS data, then interpret sales-in and sales-out information
- You can analyse customer marketing results to identify future growth and profitability opportunities
Who this fits
This mid-level analyst role suits you if you can turn retail and shopper data into recommendations for category teams and customers. The work includes customer-facing presentations, revenue management, price monitoring, promotion reviews and SKU profitability analysis. Tiger Brands may give preference to candidates from under-represented designated groups under its employment equity plan.
From the employer
It's fun to work in a company where people truly BELIEVE in what they're doing!
The Customer Marketing Analyst will be responsible for conducting research and analysis to enable the customer marketing team to deliver competition beating commercial propositions. You'll review and interpret sales in and sales out data sets in order to validate the category management approaches recommended to customers and to spot new opportunities in the market which will help increase the profitability and penetration of the Tiger basket. With one eye on the past performance of customer marketing activities and one on future sources of growth and profitability, you help make our customer marketing capability a strategic differentiatorWHAT YOU WILL DO
- Gather, cleanse, and integrate EPOS data, converting the information into insight for the customer marketing managers
- Analyse information sources available to the team (Nielsen, Dunnhumby etc.) and identify opportunities for shopper marketing and category management improvements
- Interpret ranging reports and make recommendations to support category management activities delivered by the customer marketing managers (this includes pricing, sales, competitor reports). These should confirm alignment of channel strategy with the portfolio strategy
- Review merchandising standards across channels in order to spot opportunities for improvement
- Monitor implementation of shopper plans in order to develop a common understanding within the team of what excellent activation looks like
- Present measurements and analysis to customers (trade) when required as part of joint business planning or regular customer meetings
- Look to develop tools and processes that help support customer teams to understand, share, and efficiently use the data they are provided with (report structures and call outs, systems to support space planning activities)
Revenue Management
- Price Monitoring
- Tactical Price List Management
- Post-Promotion Performance Reviews
- PPA – Pest
- PPA – Hair Care & Depilatories
- SKU Profitability & Rationalisation
- Brand Pathway to Profitability
In accordance with the employment equity plan of Tiger Brands and its employment equity goals and targets, preference may be given, but is not limited, to candidates from under-represented designated groups.
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