Senior Manager, Digital Marketing (temporary maternity cover)

thunes Open · verified Sep 10, 2026

Barcelona Senior Digital Marketing

Senior Digital Marketing role at thunes. Barcelona.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll run paid campaigns, especially on LinkedIn, and optimize them for awareness, engagement, and qualified pipeline
You'll build email nurture journeys that educate prospects and support the buying process within an account-based approach
You'll create contact scoring and grading so Sales can focus on engaged, high-intent accounts
You'll oversee SEO and website agencies while improving digital assets for discovery, conversion, and growth
You'll own channel dashboards, interpret KPIs, improve ROI, and align campaigns with Sales, Product, and Marketing

What you bring

You bring fluent written and spoken English plus at least five years in B2B digital marketing, preferably in payments
You have at least three years of hands-on experience running LinkedIn advertising campaigns
You have built email nurture programs, ideally with Salesforce Account Engagement or Pardot
You have implemented account scoring systems and ideally worked with 6sense
You use AI tools with effective prompting and bring strong analytical, organizational, and stakeholder skills

Who this fits

This role suits a strategic, hands-on marketer who enjoys performance measurement, detailed campaign execution, and coordinating with Sales, Product, agencies, and vendors. The position is based in Barcelona and is a temporary maternity cover in a fast-moving marketing team.

From the employer

About the Role

We’re looking for a Senior Digital Marketing Manager to lead and scale our digital marketing initiatives as part of a fast-paced, high-performing marketing team. Based in Barcelona, this role will take ownership of our paid media strategy, email nurture campaigns, lead scoring framework, and performance reporting across digital channels.

You’ll work closely with internal stakeholders—including sales, product, and field marketing teams—as well as external agencies and vendors. Your goal: drive awareness, engagement, and demand across our target audience with measurable impact.

This is a fantastic opportunity for a strategic, hands-on marketer who thrives on performance metrics, understands the B2B digital ecosystem, and is passionate about creating meaningful customer journeys.

Key Responsibilities

Lead Paid Media Strategy & Execution
Manage and optimise all paid advertising campaigns, with a strong focus on LinkedIn, ensuring they drive awareness, engagement, and qualified pipeline.
Own Multi-Channel Nurture Campaigns
Design and manage email-led nurture journeys that educate prospects, support the buyer journey, and align with our account-based strategy.
Implement Lead Scoring Frameworks
Develop and roll out a robust contact scoring and grading system that aligns with our account based approach and enables Sales to prioritise high-intent leads.
SEO & Website Management
Collaborate with our SEO and website agencies to ensure digital assets are optimised for discoverability, conversion, and aligned with growth objectives.
Performance Tracking & Reporting
Own the KPI reporting and dashboards for all digital channels. Continuously analyse campaign performance and optimise for ROI and effectiveness.
Cross-Functional Collaboration
Partner with Product, Sales, and the wider Marketing team to ensure campaigns are aligned with business priorities and tailored to regional and industry-specific needs.
Marketing Enablement
Help communicate the value and impact of marketing initiatives to internal stakeholders, contributing to a data-driven, commercial-first culture.

Requirements

Fluent in English, both written and verbal
Minimum 5+ years’ experience in B2B digital marketing roles with ideally payments experience
3+ years of hands-on experience managing and executing LinkedIn ad campaigns
Proven experience building email nurture programs (ideally using Salesforce Account Engagement / Pardot)
Demonstrated success implementing account scoring frameworks which track engagement with target accounts, ideally with prior 6sense experience
Strong analytical skills with the ability to define and measure KPIs and optimise campaigns based on insights
Excellent project management and organisational skills with a proven ability to manage multiple priorities in a fast-paced environment
Collaborative mindset with strong stakeholder management skills—especially with Sales and Product
High attention to detail, particularly in campaign execution, copy, and performance reporting
Avid and curious user of AI tools with experience in how to prompt them in the right way to support the objectives within the role